Kitchen & Bath Business - September 2019 - 64

LAST WORD

TAKING
CHANCES
IN DESIGN

A designer recognized for her
SoCal style talks about her
inspirations & bold taste
FORMER FASHION EXECUTIVE Raili Clasen -
now of Newport Beach, Calif.-based RailiCA - is
known for her cheery and diverse designs, which
are punctuated with confident colors and graphics.
Honored by Modern Luxury magazine as 2018's
"Best Interior Designer," Clasen has worked on
both residential and commercial projects throughout California, and six of her projects have been
showcased on both the Newport Harbor and Corona Del Mar home tours. KBB spoke with her
about her defining taste, her tips for success and
lessons learned along the way.

How would you describe your style?
ABOVE "This project in Corona

del Mar was a favorite of mine
because the homeowner
completely turned the keys
over to the architect and me."
Photograph by Karyn Millet

My interior style is contemporary California, meets Scandanavia, meets surf
culture - Scandifornia. It is eclectic and out of the box, with clean lines and
funky pops of art. Sometimes I get a little wild, but thankfully I have a team
who reels me back in when necessary.
How does fashion inspire your work?

I love 'non-fashion' fashion.The true stylers, in my opinion, throw things together that do not necessarily match but look effortless and so great together.
Mixing prints is such an art, and I love seeing this in fashion and design.
What are some lessons you've learned through your industry?

Measure five times, order once, trust your gut, and anything less than 100
percent effort is going to show - that's a good one for life in general.
What advice would you give to a younger designer?

Don't be afraid to take bold chances.
Where are your favorite travel spots?

I've traveled all over the world, but I get the most of my design inspiration
from good old New York City. I also love taking surf trips with my husband
to secret spots.
What inspires you?

By ERINN LOUCKS

64

Lately I've been inspired by hip coffee shops - those where the owners have
this vision and create a cool, concept-driven space on their own and within a
budget.There are quite a few popping up here in Orange County, specifically
Costa Mesa. They're finding these awesome industrial spaces and painting
the interior and doing the install themselves. I love projects that are low on
funds but big on dreams.
˜

/ SEPTEMBER 2019 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)


http://www.KBBONLINE.COM http://www.NKBA.org http://www.KBIS.com

Kitchen & Bath Business - September 2019

Table of Contents for the Digital Edition of Kitchen & Bath Business - September 2019

Kitchen & Bath Business - September 2019
Contents
Editor’s Note
Show Note
NKBA Note
Happenings
Trends Perfect surfaces: walls, floors & countertops
NKBA Insiders Sharing today’s
Better Business The benefits of professional creds
Hot Topic Wellness: the new buzzword
Research Roundup A market report on outdoor kitchens
Stories from the Field Solutions to common project challenges
KBIS 2020 A guide to what to see and do at the show
Small Spaces Tight guest bath goes glam retreat
Balanced Budget Builder basic to farmhouse inspired
Before & After Dark & dated to big & bright
What’s Hot Showers & dishwashers
Last Word Designer takes chances
Check out the winners of the 2019 Designs of the Year competition!
Kitchen & Bath Business - September 2019 - Intro
Kitchen & Bath Business - September 2019 - Kitchen & Bath Business - September 2019
Kitchen & Bath Business - September 2019 - Cover2
Kitchen & Bath Business - September 2019 - 1
Kitchen & Bath Business - September 2019 - Contents
Kitchen & Bath Business - September 2019 - 3
Kitchen & Bath Business - September 2019 - 4
Kitchen & Bath Business - September 2019 - 5
Kitchen & Bath Business - September 2019 - Editor’s Note
Kitchen & Bath Business - September 2019 - 7
Kitchen & Bath Business - September 2019 - Show Note
Kitchen & Bath Business - September 2019 - 9
Kitchen & Bath Business - September 2019 - NKBA Note
Kitchen & Bath Business - September 2019 - 11
Kitchen & Bath Business - September 2019 - Happenings
Kitchen & Bath Business - September 2019 - 13
Kitchen & Bath Business - September 2019 - Trends Perfect surfaces: walls, floors & countertops
Kitchen & Bath Business - September 2019 - 15
Kitchen & Bath Business - September 2019 - 16
Kitchen & Bath Business - September 2019 - 17
Kitchen & Bath Business - September 2019 - NKBA Insiders Sharing today’s
Kitchen & Bath Business - September 2019 - 19
Kitchen & Bath Business - September 2019 - 20
Kitchen & Bath Business - September 2019 - Better Business The benefits of professional creds
Kitchen & Bath Business - September 2019 - Hot Topic Wellness: the new buzzword
Kitchen & Bath Business - September 2019 - Research Roundup A market report on outdoor kitchens
Kitchen & Bath Business - September 2019 - Stories from the Field Solutions to common project challenges
Kitchen & Bath Business - September 2019 - 25
Kitchen & Bath Business - September 2019 - 26
Kitchen & Bath Business - September 2019 - KBIS 2020 A guide to what to see and do at the show
Kitchen & Bath Business - September 2019 - 28
Kitchen & Bath Business - September 2019 - 29
Kitchen & Bath Business - September 2019 - 30
Kitchen & Bath Business - September 2019 - 31
Kitchen & Bath Business - September 2019 - 32
Kitchen & Bath Business - September 2019 - 33
Kitchen & Bath Business - September 2019 - 34
Kitchen & Bath Business - September 2019 - 35
Kitchen & Bath Business - September 2019 - Small Spaces Tight guest bath goes glam retreat
Kitchen & Bath Business - September 2019 - 37
Kitchen & Bath Business - September 2019 - Balanced Budget Builder basic to farmhouse inspired
Kitchen & Bath Business - September 2019 - 39
Kitchen & Bath Business - September 2019 - Before & After Dark & dated to big & bright
Kitchen & Bath Business - September 2019 - 41
Kitchen & Bath Business - September 2019 - What’s Hot Showers & dishwashers
Kitchen & Bath Business - September 2019 - 43
Kitchen & Bath Business - September 2019 - 44
Kitchen & Bath Business - September 2019 - 45
Kitchen & Bath Business - September 2019 - 46
Kitchen & Bath Business - September 2019 - Check out the winners of the 2019 Designs of the Year competition!
Kitchen & Bath Business - September 2019 - 48
Kitchen & Bath Business - September 2019 - 49
Kitchen & Bath Business - September 2019 - 50
Kitchen & Bath Business - September 2019 - 51
Kitchen & Bath Business - September 2019 - 52
Kitchen & Bath Business - September 2019 - 53
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Kitchen & Bath Business - September 2019 - 61
Kitchen & Bath Business - September 2019 - 62
Kitchen & Bath Business - September 2019 - 63
Kitchen & Bath Business - September 2019 - Last Word Designer takes chances
Kitchen & Bath Business - September 2019 - Cover3
Kitchen & Bath Business - September 2019 - Cover4
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