Kitchen & Bath Business - October 2019 - 72

LAST WORD

GETTING REAL

An up-and-coming designer explains
his success secrets & social media tips

LOS ANGELES-BASED DESIGNER, WRITER
AND INFLUENCER Orlando Soria is known for

his California eclectic style and his diverse portfolio in the design industry. Soria is the founder
of Hommemaker, an art and design blog, and he
released his first book Get It Together! in spring of
2018. He is now the host of the new series "Unspouse My House" on HGTV. KBB spoke more
with him about growing as a design influencer,
gaining clients through social media and lessons
learned along the way.
How would you define your style?

I'm very much a fan of things looking natural and
curated over time, not overly "decorator." I love
combining materials and finishes to create a space
that feels balanced and warm. I also love allowing
beautiful objects like art and distinctive lighting to
make a statement, while some other pieces provide
a warm canvas.

72

What are some lessons you've learned along the way?

One thing I didn't expect about working with clients is how much psychology
is involved. A lot of being a successful designer is listening and making sure
your client feels heard. I always tell new designers that this industry is about
80 percent therapy, 20 percent actual design. You'll do well if you listen carefully and follow through on your clients' desires. For me, it's also important
to be real. If you share your vulnerability and your struggles along with your
successes, people are much more likely to root for you.
How do you use social media to promote yourself?

ABOVE "My mom really want-

ed color in her new kitchen, so
we combined white cabinetry
with the stunning backsplash
tiles and an accent color on
the kitchen island/peninsula,"
said Soria. "I also added
a little pop of pattern with
the custom shade. And it
goes without saying that the
true highlight of the room
is the incredible Bertazzoni
appliances, most notably the
gorgeous Heritage Range."
Photograph by Zeke Ruelas

By ERINN LOUCKS

Social media is very much a marketing tool for me. It's how I've gotten clients,
it's how I've gotten social media partnerships, and it's how I eventually got
my show on HGTV. I can't overstate its importance.
What advice would you give a younger designer?

My biggest thing has been documenting my work; I would be nowhere
without having shared my work online. My advice to designers trying to get
a foot in the door is to just do random projects - even if it's just sprucing up
friends'places - and shoot them to promote themselves. People are very visual,
so seeing what you can do is very important.
Tell us about one of your favorite projects.

Probably my favorite of all time is my parents' kitchen. The home I grew up
in had a tiny kitchen, and my mom always found that frustrating. When my
parents retired and moved into a large house with a small kitchen, my first
goal was to renovate it and make it into something my mom would enjoy
cooking in.The final result is a kitchen that completely changed its look and
the feeling of the entire home. It's where we all congregate when we hang
out at the house, and we just love it in there.
˜

/ OCTOBER 2019 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)


http://www.KBBONLINE.COM http://www.NKBA.org http://www.KBIS.com

Kitchen & Bath Business - October 2019

Table of Contents for the Digital Edition of Kitchen & Bath Business - October 2019

Kitchen & Bath Business - October 2019 - Intro
Kitchen & Bath Business - October 2019 - Cover1
Kitchen & Bath Business - October 2019 - Cover2
Kitchen & Bath Business - October 2019 - 1
Kitchen & Bath Business - October 2019 - 2
Kitchen & Bath Business - October 2019 - 3
Kitchen & Bath Business - October 2019 - 4
Kitchen & Bath Business - October 2019 - 5
Kitchen & Bath Business - October 2019 - 6
Kitchen & Bath Business - October 2019 - 7
Kitchen & Bath Business - October 2019 - 8
Kitchen & Bath Business - October 2019 - 9
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Kitchen & Bath Business - October 2019 - Cover3
Kitchen & Bath Business - October 2019 - Cover4
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