Kitchen & Bath Business - January 2020 - KBIS30

Sponsored by

TUESDAY, JANUARY 21
8:00 AM - 10:00 AM

N230
2-HOUR COURSE
Managing Business Growth for Profitability and Sanity:
Taking Care of Yourself, Your Business and Your Bottom Line
Fred Reikowsky, Legacy Business Leaders, LLC
Topic Area: Grow Your Business

Managing a growing business can take business owners in the
kitchen, bath and remodeling industry to the very limits of their personal, emotional and financial resources and beyond. That's when
a business often takes on a life of its own and spirals out of control
- frequently taking business owners on a crash course with it. The
good news is there are sound and proven systems and strategies
that can be learned and implemented to gain back control and, ultimately, reap the rewards that owners want and deserve in exchange
for their risk and hard work. Understanding the 5 most fundamental
business disciplines and the skills required to practice them and
win is what Managing Business Growth delivers. Participants will
receive a handout that will serve as a future resource and reference
guide. Each will be prompted to document answers to five challenging business questions, rate themselves based on the current
reality of their businesses and document an action plan that can be
implemented immediately.
(Qualifies for 0.2 NKBA CEUs, 2.00 NAHB CE hours, 2.0 NARI CEUs)

9:00 AM - 10:00 AM

N223
Seeing is Believing: How Protective Coatings Are Changing
the Industry
Syndi Sim, Diamon-Fusion International, Inc.
Topic Area: Grow Your Business

In 1997, hydrophobic protective coatings were just making their way
into the U.S. market. Now 20+ years later they are being utilized by
manufacturers worldwide, specified by architects everywhere and a
fundamental feature on shower glass. The question is are you taking
advantage of its benefits and reaping all the rewards? After attending
this presentation, attendees will be able to effectively understand,
market and sell the value-added features protective coatings offer
with proven strategies and techniques. Whether you are an architect,
builder, designer, remodeler or fabricator, glass is used at every stage
in the building process; adding a protective coating is a trusted way to
'wow' your customers and effortlessly increase market share.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

30 KBIS.com

9:00 AM - 10:00 AM

N224
Let's Design It! Designing a Successful Company in the
Digital Age
Megan L Jansky, The Marketing Corner
Topic Area: Grow Your Business

Make no mistake about it: a recognizable and loved brand is one
of the most valuable assets a company owns. As an independent
designer or small remodeling firm, you may be competing against big
brands with devoted customers and unlimited marketing budgets.
That's why you have to find ways to differentiate-and build a solid
brand of your own. Branding is much more than just a cool logo or a
well-placed advertisement. In this session, we'll discover key factors
to make your company stand out, uncover your niche market and
showcase your brand identity in the digital age. Finally, we'll show
what great brands do, and the building principles that separate the
best from the rest!
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

9:00 AM - 10:00 AM

N225
Choosing a Countertop Fabricator: The REAL Deal
Karen Roe, NSMotif
Topic Area: Customer Service

Countertops and surfacing are an important component of the kitchen
and bath. So, it makes sense that you'd want quality product and
installation for the investment, right? When choosing a fabricator,
many homeowners, designers and dealers don't know that there are
key things to keep an eye out for. There is a definite difference between
a REAL fabricator and a "just get the job done countertop shop." What
sets the real fabricator apart from the others? Come learn what makes
the difference and how to make the best contractor selection for your
surfacing projects.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

9:00 AM - 10:00 AM

N226
Transform, Satisfy & Inspire: Responding To & Motivating
Our Clients
Richard Landon, CMKBD; Richard Landon Design
Topic Area: Design

As designers, how can we design to inspire? How can we respond
to our client's wish lists and discern what most matters and, thereby,
motivate them to use our services? The visual, functional and
emotional aspects of spaces interrelate and affect each other more
than ever. This seminar demonstrates ways to surface what is driving
our clients' wish lists and to respond in innovative ways that suit the
kitchens of this century-the social kitchen.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

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Kitchen & Bath Business - January 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2020