Kitchen & Bath Business - January 2020 - KBIS38

Sponsored by

WEDNESDAY, JANUARY 22
10:30 AM - 11:30 AM

N226
Product Design & Licensing - A Panel Discussion for Success
Christopher Grubb, Arch-Interiors Design Group, Inc.;
Mary Beth Duehr, Duehr & Associates, LLC;
Angela Pickens, develop-LA
Topic Area: Grow Your Business

In the last few years, what was once only familiar in the fashion
industry, licensing of interior design products has grown exponentially,
with the opportunities for designer's participations continuing to
escalate. There have become many more prospects for designers to
develop their own line of products without having to be a supermodel
or have a television show. We all desire passive income, a new way
to express ourselves as designers or maybe the accolades; but how
exactly does one become a licensed product designer? This dynamic
panel will give you first-hand insight into the process of licensing.
You will learn tips and information to take your first steps and the
subsequent processes of branding yourself and your product, by
creating a professional "licensing team." You will learn the ins and
outs of how licensing works, starting an endeavor on your own or
with a licensing agent, what you need to know to utilize a public
relations firm to promote you, your product and your brand and how
an interior designer was able to expand his interior design business
into a successful product licensing venture. The panel is a successful
example of a "licensing team," in which you won't get just general
suggestions but very specific details and information to become
recognized as a product designer.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM

N227
Natural Stone vs Engineered Material for Kitchen and Bath
Applications
Darik Campbell, Stone Mart
Topic Area: K&B Specialty Training

This is a presentation that will discuss the differences among granite,
quartzite, marble, soapstone and other natural stones, as well as
engineered quartz and large-format porcelain slabs when it comes to
the performance and expectations for kitchen and bath applications.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM
N228
Building a Powerful Brand

Lorenzo Marquez, Marqet Group
Topic Area: Grow Your Business
Building a (business and personal) brand requires time, dedication,
effort and strategy. This session focuses on case studies of the steps
leading brands have taken to get to where they are today and will give
attendees the fundamentals of building a strong brand.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

38 KBIS.com

10:30 AM - 11:30 AM

N229
INTERACTIVE LAB
Helping Your Clients Love It Until They Want to List It! Living
in Place From Cradle to Cradle
Dani Polidor, Suite Artistry
Topic Area: Customer Service

Have you wondered how to create personalized yet timeless
experiences for your clients remodeling projects? Have you thought
about how to market your expertise for the Living in Place Market? Do
you long to build a team of strong collaborators who will keep your
business thriving with clients who value your network of resources? At
this interactive lab learn from a kitchen & bath specialist who is also
a successful realtor, who has embarked on facilitating collaboration
between real estate brokers and developers, builders, interior
designers, occupational therapist and physical therapists and more to
create safe, affordable, healthy homes that last a lifetime. Technology
and sustainable building practices have evolved to be completely
integrated into design and construction solutions.
Case studies will be presented with best practice solutions that are
easy to implement in your clients' projects. A lively discussion will
build on what is discovered in the case studies, and you are invited to
bring your enquiries and experiences. How-to-advice will be shared
to assist you in getting your philosophy and messaging to those who
are looking to work with someone who is passionate about designing
the best possible outcomes for their investments.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)

10:30 AM - 11:30 AM

N230
Your Website Is Not Your Marketing Plan

Stephanie Bullwinkel, CBD, Imperial Kitchens and Baths, Inc.
Topic Area: Management
Website is to marketing plan as seat is to airplane. While both are
an integral part of the bigger picture, neither are going to get you
off the ground by themselves. With search engine optimization
(SEO) and companies constantly calling to promise better internet
search results, it can be hard to look beyond the website to build
an effective and complete marketing campaign. Considering their
minimal budgets and time constraints, small remodeling businesses
don't have the resources to test every advertising avenue with a
"wait-and-see" attitude toward "return on investment" (ROI). With her
background in television and public relations, Stephanie Bullwinkel,
CBD and business manager of Imperial Kitchens and Baths Inc.,
offers opportunities that we may not immediately consider when
looking at advertising and marketing projects we can easily do
in-house. With over 50% of Imperial's annual projects coming from
repeat clientele and another 20% from referrals, Stephanie will also
address what is needed to solidify a "forever client" relationship once
someone walks in your door.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)


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Kitchen & Bath Business - January 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2020

Kitchen & Bath Business - January 2020
Contents
Editor’s Note
Show Note
Happenings
Trends
Better Business
Learning Corner
Hot Topic
Skill Set
Dealer Dish
2020 Industry Outlook
Products with Staying Power
Favorites
Small Spaces
Design With
Before & After
Universal Design
KBIS Directory
Sustainable Design
Tech Savvy
Solutions
Color Find
Celebrating the NKBA’s 2020 Design Competition Winners
What’s Hot
What’s Cool
A showroom renovation inspires & educates
Whole-home renovation adds character for a family
Last Word
Kitchen & Bath Business - January 2020 - CT1
Kitchen & Bath Business - January 2020 - CT2
Kitchen & Bath Business - January 2020 - Intro
Kitchen & Bath Business - January 2020 - Kitchen & Bath Business - January 2020
Kitchen & Bath Business - January 2020 - Cover2
Kitchen & Bath Business - January 2020 - 1
Kitchen & Bath Business - January 2020 - Contents
Kitchen & Bath Business - January 2020 - 3
Kitchen & Bath Business - January 2020 - 4
Kitchen & Bath Business - January 2020 - 5
Kitchen & Bath Business - January 2020 - Editor’s Note
Kitchen & Bath Business - January 2020 - 7
Kitchen & Bath Business - January 2020 - Show Note
Kitchen & Bath Business - January 2020 - 9
Kitchen & Bath Business - January 2020 - Happenings
Kitchen & Bath Business - January 2020 - 11
Kitchen & Bath Business - January 2020 - 12
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Kitchen & Bath Business - January 2020 - 14
Kitchen & Bath Business - January 2020 - 15
Kitchen & Bath Business - January 2020 - 16
Kitchen & Bath Business - January 2020 - 17
Kitchen & Bath Business - January 2020 - Trends
Kitchen & Bath Business - January 2020 - 19
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Kitchen & Bath Business - January 2020 - 23
Kitchen & Bath Business - January 2020 - Better Business
Kitchen & Bath Business - January 2020 - 25
Kitchen & Bath Business - January 2020 - 26
Kitchen & Bath Business - January 2020 - 27
Kitchen & Bath Business - January 2020 - Learning Corner
Kitchen & Bath Business - January 2020 - 29
Kitchen & Bath Business - January 2020 - Hot Topic
Kitchen & Bath Business - January 2020 - 31
Kitchen & Bath Business - January 2020 - Skill Set
Kitchen & Bath Business - January 2020 - 33
Kitchen & Bath Business - January 2020 - 34
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Kitchen & Bath Business - January 2020 - 36
Kitchen & Bath Business - January 2020 - 37
Kitchen & Bath Business - January 2020 - Dealer Dish
Kitchen & Bath Business - January 2020 - 39
Kitchen & Bath Business - January 2020 - 2020 Industry Outlook
Kitchen & Bath Business - January 2020 - 41
Kitchen & Bath Business - January 2020 - 42
Kitchen & Bath Business - January 2020 - 43
Kitchen & Bath Business - January 2020 - 44
Kitchen & Bath Business - January 2020 - 45
Kitchen & Bath Business - January 2020 - Products with Staying Power
Kitchen & Bath Business - January 2020 - 47
Kitchen & Bath Business - January 2020 - 48
Kitchen & Bath Business - January 2020 - 49
Kitchen & Bath Business - January 2020 - 50
Kitchen & Bath Business - January 2020 - 51
Kitchen & Bath Business - January 2020 - Favorites
Kitchen & Bath Business - January 2020 - 53
Kitchen & Bath Business - January 2020 - 54
Kitchen & Bath Business - January 2020 - 55
Kitchen & Bath Business - January 2020 - Small Spaces
Kitchen & Bath Business - January 2020 - 57
Kitchen & Bath Business - January 2020 - Design With
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Kitchen & Bath Business - January 2020 - Before & After
Kitchen & Bath Business - January 2020 - 61
Kitchen & Bath Business - January 2020 - Universal Design
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Kitchen & Bath Business - January 2020 - Sustainable Design
Kitchen & Bath Business - January 2020 - 68
Kitchen & Bath Business - January 2020 - 69
Kitchen & Bath Business - January 2020 - Tech Savvy
Kitchen & Bath Business - January 2020 - 71
Kitchen & Bath Business - January 2020 - 72
Kitchen & Bath Business - January 2020 - 73
Kitchen & Bath Business - January 2020 - Solutions
Kitchen & Bath Business - January 2020 - 75
Kitchen & Bath Business - January 2020 - 76
Kitchen & Bath Business - January 2020 - 77
Kitchen & Bath Business - January 2020 - Color Find
Kitchen & Bath Business - January 2020 - 79
Kitchen & Bath Business - January 2020 - 80
Kitchen & Bath Business - January 2020 - Celebrating the NKBA’s 2020 Design Competition Winners
Kitchen & Bath Business - January 2020 - 82
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Kitchen & Bath Business - January 2020 - What’s Hot
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Kitchen & Bath Business - January 2020 - 113
Kitchen & Bath Business - January 2020 - What’s Cool
Kitchen & Bath Business - January 2020 - 115
Kitchen & Bath Business - January 2020 - 116
Kitchen & Bath Business - January 2020 - 117
Kitchen & Bath Business - January 2020 - 118
Kitchen & Bath Business - January 2020 - 119
Kitchen & Bath Business - January 2020 - A showroom renovation inspires & educates
Kitchen & Bath Business - January 2020 - 121
Kitchen & Bath Business - January 2020 - 122
Kitchen & Bath Business - January 2020 - 123
Kitchen & Bath Business - January 2020 - Whole-home renovation adds character for a family
Kitchen & Bath Business - January 2020 - 125
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Kitchen & Bath Business - January 2020 - Last Word
Kitchen & Bath Business - January 2020 - Cover3
Kitchen & Bath Business - January 2020 - Cover4
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