Kitchen & Bath Business - September 2020 - 10

September 2020

n k b a

n o t e

THE VALUE OF "HELLO, HOW ARE YOU?"

L

ike many industries, ours is a relationship business. Unlike many other
industries, kitchen and bath designers and remodelers are involved
in homeowners' lives - for a relatively short period, anyway - in an
intensely intimate way. Our professionals get inside their habits, how
they live in the space, how they eat, how they shop, clean and sanitize, how
they bathe, brush their teeth, prepare food and do all the other things that
we now do - especially in our kitchens - whether it's homework, office work,
online meetings or any number of other activities.
My family is in the midst of a kitchen renovation, and the detail that our
NKBA-certified designer, John Petrie, CMKBD, dug into was amazing.
My family has been on a whole-food, plant-based eating journey for a
couple years - well before the pandemic inspired clean and healthy eating
for many. Our new kitchen has been designed and appliances and fixtures
chosen to accommodate the needs of our eating habits down to the tiniest
detail. We can't wait to see - and live in - the results.
This type of project is only possible because of the relationship we built
with John, our designer: one of trust, managing expectations, honesty
about what we want, what's realistic, what we really need and what's on
the fantasy list.
It's the same with professionals dealing with each other. Whether between designer and salesperson, remodeler and subcontractor or manufacturer and specifier, the relationship built through that personal contact and
interaction is invaluable.
That's the enormous benefit of attending KBIS - in person. It almost
sounds like a cliché, but the networking is an indispensable part of the show.
Today's technology has made it easy to look at a new product collection
online and to read about its benefits, but the personal interaction is often
what solidifies the sale. And nurturing those relationships with local dealers,
reps and other professionals is what keeps jobs going smoothly.
KBIS registration opens this month, and as we have repeatedly said, we
are implementing every precaution to ensure a sanitized and appropriately
built environment to ensure the health and safety of our guests. In the current, very uncertain environment, however, we are prudently preparing for a

10
10_KBB_0920_NKBANote.indd 10

hybrid show that will use virtual tools to enhance
the live experience. The best of both worlds will
offer a combination of virtual and live learning
and the safe interaction among exhibitors and
attendees that is irreplaceable.
The enhanced Voices from the Industry 2.0
conference includes two featured presenters, as
well as 10 workshops and more than 40 hourlong, highly curated presentations, all qualifying
for CEU credit for NKBA-certified designers.
This year's very timely topics include how to conduct business differently after COVID-19 and
e-design insights, as well as the usual great slate
of instruction about business strategies, growing
a business, marketing tips and kitchen and bath
specialty training. The value of personal instruction with an industry expert is, again, an invaluable way to gain a competitive edge.
We know the world will emerge from the
COVID-19 pandemic as a changed place and
that big challenges lay ahead for our industry
(and our society). Different attitudes may remain
after the health crisis is over, at least in the short
term, toward even the simple things - like going
out to dinner or shaking hands.
But we also know that our business in particular is one of resilience and creativity. Especially
during this time, when people are embracing
their homes and really living in them - not just
passing through on the way to work, school, the
gym or out to dinner - the strength of what our
industry does, in enhancing home environments,
will become even more critical to our clients. And
since they are spending more time in their homes,
noticing the flaws or elements that just don't work
for their changed lifestyles, they're likely to spend
more money on improving them.
With mortgage rates at historic lows, the
housing market is starting to percolate again
as people consider moving to less dense areas.
And as we know, remodeling is closely tied to
the housing market. Historically, the kitchen
and bath remodeling industry gets hit first in a
recession, but it's also among the first to come out
of it. We remain optimistic about the long-term
prospects for our industry. Maintaining the personal relationships necessary to bring projects to
successful conclusions is critical to keeping those
prospects positive.


BILL DARCY
CEO
National Kitchen + Bath
Association
BDarcy@nkba.org
Twitter: @NKBA_CEO

/ SEPTEMBER 2020 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)

8/17/20 6:06 PM


http://www.twitter.com/NKBA_CEO http://www.KBBONLINE.COM http://www.NKBA.org http://www.KBIS.com

Kitchen & Bath Business - September 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - September 2020

Kitchen & Bath Business - September 2020
Contents
Editor’s Note
Show Note
NKBA Note new & noteworthy
Happenings
Hot Topic
Trends
Better Business
Tech Savvy
Research Roundup
CEDIA Expo
KBIS 2021
Color Find
Before & After
Solutions
Wellness Design
What’s Hot
Favorites
Kitchen & Bath Business - September 2020 - Intro
Kitchen & Bath Business - September 2020 - Kitchen & Bath Business - September 2020
Kitchen & Bath Business - September 2020 - Cover2
Kitchen & Bath Business - September 2020 - 1
Kitchen & Bath Business - September 2020 - Contents
Kitchen & Bath Business - September 2020 - 3
Kitchen & Bath Business - September 2020 - 4
Kitchen & Bath Business - September 2020 - 5
Kitchen & Bath Business - September 2020 - Editor’s Note
Kitchen & Bath Business - September 2020 - 7
Kitchen & Bath Business - September 2020 - Show Note
Kitchen & Bath Business - September 2020 - 9
Kitchen & Bath Business - September 2020 - NKBA Note new & noteworthy
Kitchen & Bath Business - September 2020 - 11
Kitchen & Bath Business - September 2020 - Happenings
Kitchen & Bath Business - September 2020 - 13
Kitchen & Bath Business - September 2020 - 14
Kitchen & Bath Business - September 2020 - 15
Kitchen & Bath Business - September 2020 - Hot Topic
Kitchen & Bath Business - September 2020 - 17
Kitchen & Bath Business - September 2020 - 18
Kitchen & Bath Business - September 2020 - 19
Kitchen & Bath Business - September 2020 - Trends
Kitchen & Bath Business - September 2020 - 21
Kitchen & Bath Business - September 2020 - 22
Kitchen & Bath Business - September 2020 - 23
Kitchen & Bath Business - September 2020 - Better Business
Kitchen & Bath Business - September 2020 - 25
Kitchen & Bath Business - September 2020 - Tech Savvy
Kitchen & Bath Business - September 2020 - 27
Kitchen & Bath Business - September 2020 - Research Roundup
Kitchen & Bath Business - September 2020 - 29
Kitchen & Bath Business - September 2020 - CEDIA Expo
Kitchen & Bath Business - September 2020 - 31
Kitchen & Bath Business - September 2020 - KBIS 2021
Kitchen & Bath Business - September 2020 - 33
Kitchen & Bath Business - September 2020 - Color Find
Kitchen & Bath Business - September 2020 - 35
Kitchen & Bath Business - September 2020 - Before & After
Kitchen & Bath Business - September 2020 - 37
Kitchen & Bath Business - September 2020 - Solutions
Kitchen & Bath Business - September 2020 - 39
Kitchen & Bath Business - September 2020 - Wellness Design
Kitchen & Bath Business - September 2020 - 41
Kitchen & Bath Business - September 2020 - What’s Hot
Kitchen & Bath Business - September 2020 - 43
Kitchen & Bath Business - September 2020 - 44
Kitchen & Bath Business - September 2020 - 45
Kitchen & Bath Business - September 2020 - 46
Kitchen & Bath Business - September 2020 - 47
Kitchen & Bath Business - September 2020 - 48
Kitchen & Bath Business - September 2020 - 49
Kitchen & Bath Business - September 2020 - 50
Kitchen & Bath Business - September 2020 - 51
Kitchen & Bath Business - September 2020 - 52
Kitchen & Bath Business - September 2020 - 53
Kitchen & Bath Business - September 2020 - 54
Kitchen & Bath Business - September 2020 - 55
Kitchen & Bath Business - September 2020 - Favorites
Kitchen & Bath Business - September 2020 - Cover3
Kitchen & Bath Business - September 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/nielsen/kbb_201109
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