Kitchen & Bath Business - November/December 2020 - 64

LAST WORD

What is the most important lesson you've learned
throughout your career?

" I've learned to be intentional with my business.
That means I don't implement everything I read
and see other designers doing; I look at what my
goals are for my life, and then I thoughtfully and
intentionally make business decisions that will
get me to where I want to be. For example, I love
traveling - like a lot and for longer periods of time.
So being landlocked is not ever going to work for
me. For this reason, I've decided that having a
studio or brick and mortar wouldn't be the right
move for me personally. "
How have you pivoted your business during this time?

" I have added services at lower price points like
'Pick My Brain' and 'Design in a Day' packages.
I've also created an online course called 'Thoughtful Nesting,' which I started marketing more and
more. It walks the student through my exact process for organizing and decorating. I am also developing a few more digital products for helping
DIYers. In addition, I have gotten really good at
finding solutions for providing what I am calling
remote full-service design. It's more than e-design
but less than traditional full service. "
What kinds of projects are you working on?

BEING
INTENTIONAL
WITH BUSINESS

One designer makes her firm work for
h e r s c h e d u l e a n d t o d a y 's d i f f i c u l t t i m e s

AFTER HUSTLING AS A FREELANCE DESIGNER in Los Angeles, Jessica

McClendon decided to bravely step out and start her own design firm - in
the middle of the 2009 recession. Since then, she has built a reputation for her
casual yet glamorous designs, even while moving back home to Fort Worth,
Texas, and raising a toddler. KBB spoke more with her about evolving business tactics, talking budget with clients and not giving in to peer pressure.

64

" Right now, I am working on a full-service, Deco-inspired primary bathroom and a gorgeous,
remote, full-service formal living room. I'm also
doing a lot of 'Pick My Brain' packages - a package of hours clients can purchase, and then as they
need me, they reach out with questions. As I answer them and consult, I deduct the time from
their retainer. It's great for someone who loves the
process of design but just wants a professional to
double check their choices before moving forward.
I can respond to my clients between getting my
daughter a snack and coloring with her.
How do you handle talking budget with your clients?

ABOVE " This space is a Span-

ish 1920s bungalow, so we
wanted to create something
classic that flowed with the
architecture of the home but
also something fun that played
to their love of color, " said
McClendon.
Project photographer: Scott
Rickels
Headshot photographer: Mary
Costa Photography

By ERINN LOUCKS

" I have found that being really kind and honest
about what is realistic always works best. If a client
gives me a budget I feel is low for what they want,
I just walk them though what is possible with that
budget in a really positive way. I never scoff or talk
to them like they are out of their mind. I make sure
to be straight forward but still sound excited. More
often than not, they just don't know what things
cost, so once I am able to educate them, they will
either raise their budget or they at least have realistic expectations about what their budget can do. "
What is your favorite part of your job?

" It's great being a part of transformation. I love
helping clients create homes they love and are
proud of and want to share. "


/ NOV.-DEC. 2020 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)


http://www.KBBONLINE.COM http://www.NKBA.org http://www.KBIS.com

Kitchen & Bath Business - November/December 2020

Table of Contents for the Digital Edition of Kitchen & Bath Business - November/December 2020

Kitchen & Bath Business - November/December 2020
Contents
Editor’s Note
Show Note
NKBA Note
Happenings
Trends
Better Business
Skill Set
Hot Topic
Learning Corner
Special Section
KBIS 2021
Favorites
Universal Design
Color Find
Solutions
Small Spaces
What’s Hot
Last Word
A designer overcomes challenges and creates a one-of-a-kind kitchen
Kitchen & Bath Business - November/December 2020 - Kitchen & Bath Business - November/December 2020
Kitchen & Bath Business - November/December 2020 - Cover2
Kitchen & Bath Business - November/December 2020 - 1
Kitchen & Bath Business - November/December 2020 - Contents
Kitchen & Bath Business - November/December 2020 - 3
Kitchen & Bath Business - November/December 2020 - 4
Kitchen & Bath Business - November/December 2020 - 5
Kitchen & Bath Business - November/December 2020 - Editor’s Note
Kitchen & Bath Business - November/December 2020 - 7
Kitchen & Bath Business - November/December 2020 - Show Note
Kitchen & Bath Business - November/December 2020 - 9
Kitchen & Bath Business - November/December 2020 - NKBA Note
Kitchen & Bath Business - November/December 2020 - 11
Kitchen & Bath Business - November/December 2020 - Happenings
Kitchen & Bath Business - November/December 2020 - 13
Kitchen & Bath Business - November/December 2020 - 14
Kitchen & Bath Business - November/December 2020 - 15
Kitchen & Bath Business - November/December 2020 - 16
Kitchen & Bath Business - November/December 2020 - 17
Kitchen & Bath Business - November/December 2020 - 18
Kitchen & Bath Business - November/December 2020 - 19
Kitchen & Bath Business - November/December 2020 - Trends
Kitchen & Bath Business - November/December 2020 - 21
Kitchen & Bath Business - November/December 2020 - 22
Kitchen & Bath Business - November/December 2020 - 23
Kitchen & Bath Business - November/December 2020 - Better Business
Kitchen & Bath Business - November/December 2020 - 25
Kitchen & Bath Business - November/December 2020 - Skill Set
Kitchen & Bath Business - November/December 2020 - 27
Kitchen & Bath Business - November/December 2020 - Hot Topic
Kitchen & Bath Business - November/December 2020 - 29
Kitchen & Bath Business - November/December 2020 - Learning Corner
Kitchen & Bath Business - November/December 2020 - 31
Kitchen & Bath Business - November/December 2020 - Special Section
Kitchen & Bath Business - November/December 2020 - 33
Kitchen & Bath Business - November/December 2020 - 34
Kitchen & Bath Business - November/December 2020 - 35
Kitchen & Bath Business - November/December 2020 - KBIS 2021
Kitchen & Bath Business - November/December 2020 - 37
Kitchen & Bath Business - November/December 2020 - 38
Kitchen & Bath Business - November/December 2020 - 39
Kitchen & Bath Business - November/December 2020 - Favorites
Kitchen & Bath Business - November/December 2020 - 41
Kitchen & Bath Business - November/December 2020 - Universal Design
Kitchen & Bath Business - November/December 2020 - 43
Kitchen & Bath Business - November/December 2020 - Color Find
Kitchen & Bath Business - November/December 2020 - 45
Kitchen & Bath Business - November/December 2020 - Solutions
Kitchen & Bath Business - November/December 2020 - 47
Kitchen & Bath Business - November/December 2020 - Small Spaces
Kitchen & Bath Business - November/December 2020 - 49
Kitchen & Bath Business - November/December 2020 - What’s Hot
Kitchen & Bath Business - November/December 2020 - 51
Kitchen & Bath Business - November/December 2020 - 52
Kitchen & Bath Business - November/December 2020 - 53
Kitchen & Bath Business - November/December 2020 - A designer overcomes challenges and creates a one-of-a-kind kitchen
Kitchen & Bath Business - November/December 2020 - 55
Kitchen & Bath Business - November/December 2020 - 56
Kitchen & Bath Business - November/December 2020 - 57
Kitchen & Bath Business - November/December 2020 - 58
Kitchen & Bath Business - November/December 2020 - 59
Kitchen & Bath Business - November/December 2020 - 60
Kitchen & Bath Business - November/December 2020 - 61
Kitchen & Bath Business - November/December 2020 - 62
Kitchen & Bath Business - November/December 2020 - 63
Kitchen & Bath Business - November/December 2020 - Last Word
Kitchen & Bath Business - November/December 2020 - Cover3
Kitchen & Bath Business - November/December 2020 - Cover4
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