Kitchen & Bath Business - January 2021 - 18

TRENDS

Huggable Hues

A tumultuous time inspires comforting
and nature-inspired colors

I

N JANUARY 2020, the forecasted colors drew inspiration from the fresh start
of a new decade and suggested happiness and vibrancy. With nearly a
year of lockdowns, societal upturns and fear, consumers have taken a
step back from these aspirations and instead are focusing on the simple
comforts of life.
" The world is in a scary and volatile place, causing a return to the home
as a sanctuary, " said Los Angeles-based designer John McClain of John
McClain Design, adding that the importance of color - which directly affects
mood and productivity - cannot be understated today. " Homes should envelop you when you enter with comforting and serene colors.The warmness
they provide is like a big hug. "

CREATING WARMTH AND COZINESS

No matter the season, a space can feel welcoming and reassuring with familiar,
inviting tones. For homeowners desperately looking for a refresh of the same
walls they've stared at for months, color is an easy way there.
" 2020 significantly changed our relationship with our homes, and color
has never played a more important role in providing a positive feeling or a
sense of comfort, " said Erika Woelfel, vice president of color at Behr. " The
changes we've encountered have set the stage for us to find ways to elevate
our new normal. "

18

Developed to be both versatile and comforting,
Behr's 2021 palette ranges from soothing neutrals
to rich, bold colors. According to Woelfel, these
tones can help create a reassuring sense of elevated
comfort, which is something everyone wants right
now - in particular, colors that exude warmth.
" Our team consistently noted a sunbaked
quality to the colors we were seeing, " said Andrea
Magno, director of color marketing and development for Benjamin Moore, who chose a sunny
blue/green as the brand's color of the year. " This
was an indicator that these colors were important and strongly influenced how we came upon
choosing a warmer palette, with colors that feel
welcoming, yet intriguing. "
Jody Hudson, stylist at Graham & Brown, also
reported a surge in rich colors associated with coziness and ease. Burnt oranges, rich plums and terracotta reds are top of their list of on-trend colors.
" In times of need, it is human nature to look
back on the past with rose-tinted glasses and remember the good times, " said Hudson, explaining
that the company's color of the year - a luxurious
purple - both celebrates its 75th anniversary and
is meant to ooze richness. " We like to think that
our customers enjoy joining us on our journey into
our own past and in return create an interior space
to remember. "
ABOVE DULUX PAINTS BY

PPG has unveiled the brand's

Be Well 2021 Palette of the
Year, which is infused with
soft, nostalgic neutrals. The
Be Well Collection features
three main hues - Transcend
(DLX1079-4), a mid-tone
sandy brown; Misty Aqua
(DLX1147-3), a watercolor
cerulean blue; and Big
Cypress (DLX1062-5),
a shaded ginger with
persimmon undertones
(shown here).
www.ppgpaints.com

FINDING HARMONY IN NATURE

On the other end of the color scale of the warm,
rich tones, manufacturers reported seeing a lot of
naturally inspired hues coming through as well.
This is because spending more time than usual inside has caused many to be drawn to earthy colors
that echo the outdoors.
" Our design and trends team uncovered that
homeowners are seeking biophilic elements for
the home to mimic nature and contribute positively to their health and well-being, " said Stephanie Pierce, director of design and trends at Mas-

RIGHT FORMICA CORP has

launched an updated line of
Formica Laminate Woodgrains, which now includes
16 new wood designs. The 16
new patterns are grouped into
seven series: Elm, Ashwood,
Cherry, Modern Oak, Modern
Walnut, Traditional Walnut
and Casual Woods. Shown
here is Grayed Oak in the
Modern Oak series, which has
an elegant, straight grain that
is easy to maintain. Price is
available upon request.
www.formica.com

By ERINN LOUCKS

/ JANUARY 2021 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)


http://www.ppgpaints.com http://www.formica.com http://www.KBBONLINE.COM http://www.NKBA.org http://www.KBIS.com

Kitchen & Bath Business - January 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2021

Kitchen & Bath Business - January 2021
Contents
Editor’s Note
KBIS Note
NKBA Note
Happenings
Trends
Reseach Roundup
Thirty Under 30
Universal Design
2021 Industry Outlook
Better Business
KBIS 2021
Favorites
Favorites
Before & After
Before & After
Wellness Design
Wellness Design
Color Find
Color Find
Dealer Dish
Dealer Dish
Solutions
Solutions
What’s Hot
What’s Hot
Last Word
Last Word
Historical home undergoes major transformation with bold choices
Historical home undergoes major transformation with bold choices
Coastal home receives elegant update with a cooking kitchen & a boastful bath
Kitchen & Bath Business - January 2021 - Kitchen & Bath Business - January 2021
Kitchen & Bath Business - January 2021 - Cover2
Kitchen & Bath Business - January 2021 - 1
Kitchen & Bath Business - January 2021 - Contents
Kitchen & Bath Business - January 2021 - 3
Kitchen & Bath Business - January 2021 - 4
Kitchen & Bath Business - January 2021 - 5
Kitchen & Bath Business - January 2021 - Editor’s Note
Kitchen & Bath Business - January 2021 - 7
Kitchen & Bath Business - January 2021 - KBIS Note
Kitchen & Bath Business - January 2021 - 9
Kitchen & Bath Business - January 2021 - NKBA Note
Kitchen & Bath Business - January 2021 - 11
Kitchen & Bath Business - January 2021 - Happenings
Kitchen & Bath Business - January 2021 - 13
Kitchen & Bath Business - January 2021 - 14
Kitchen & Bath Business - January 2021 - 15
Kitchen & Bath Business - January 2021 - 16
Kitchen & Bath Business - January 2021 - 17
Kitchen & Bath Business - January 2021 - Trends
Kitchen & Bath Business - January 2021 - 19
Kitchen & Bath Business - January 2021 - 20
Kitchen & Bath Business - January 2021 - 21
Kitchen & Bath Business - January 2021 - Reseach Roundup
Kitchen & Bath Business - January 2021 - 23
Kitchen & Bath Business - January 2021 - 24
Kitchen & Bath Business - January 2021 - Thirty Under 30
Kitchen & Bath Business - January 2021 - 26
Kitchen & Bath Business - January 2021 - 27
Kitchen & Bath Business - January 2021 - 28
Kitchen & Bath Business - January 2021 - 29
Kitchen & Bath Business - January 2021 - 30
Kitchen & Bath Business - January 2021 - 31
Kitchen & Bath Business - January 2021 - Universal Design
Kitchen & Bath Business - January 2021 - 33
Kitchen & Bath Business - January 2021 - 2021 Industry Outlook
Kitchen & Bath Business - January 2021 - 35
Kitchen & Bath Business - January 2021 - 36
Kitchen & Bath Business - January 2021 - Better Business
Kitchen & Bath Business - January 2021 - KBIS 2021
Kitchen & Bath Business - January 2021 - 39
Kitchen & Bath Business - January 2021 - 40
Kitchen & Bath Business - January 2021 - 41
Kitchen & Bath Business - January 2021 - 42
Kitchen & Bath Business - January 2021 - 43
Kitchen & Bath Business - January 2021 - 44
Kitchen & Bath Business - January 2021 - 45
Kitchen & Bath Business - January 2021 - Favorites
Kitchen & Bath Business - January 2021 - 47
Kitchen & Bath Business - January 2021 - Before & After
Kitchen & Bath Business - January 2021 - 49
Kitchen & Bath Business - January 2021 - Wellness Design
Kitchen & Bath Business - January 2021 - 51
Kitchen & Bath Business - January 2021 - Color Find
Kitchen & Bath Business - January 2021 - 53
Kitchen & Bath Business - January 2021 - Dealer Dish
Kitchen & Bath Business - January 2021 - 55
Kitchen & Bath Business - January 2021 - Solutions
Kitchen & Bath Business - January 2021 - 57
Kitchen & Bath Business - January 2021 - What’s Hot
Kitchen & Bath Business - January 2021 - 59
Kitchen & Bath Business - January 2021 - 60
Kitchen & Bath Business - January 2021 - 61
Kitchen & Bath Business - January 2021 - Historical home undergoes major transformation with bold choices
Kitchen & Bath Business - January 2021 - 63
Kitchen & Bath Business - January 2021 - 64
Kitchen & Bath Business - January 2021 - 65
Kitchen & Bath Business - January 2021 - Coastal home receives elegant update with a cooking kitchen & a boastful bath
Kitchen & Bath Business - January 2021 - 67
Kitchen & Bath Business - January 2021 - 68
Kitchen & Bath Business - January 2021 - 69
Kitchen & Bath Business - January 2021 - 70
Kitchen & Bath Business - January 2021 - 71
Kitchen & Bath Business - January 2021 - Last Word
Kitchen & Bath Business - January 2021 - Cover3
Kitchen & Bath Business - January 2021 - Cover4
https://www.nxtbook.com/emerald/kbb/marapr_2024
https://www.nxtbook.com/emerald/kbb/janfeb_2024_KBISDirectory
https://www.nxtbook.com/emerald/kbb/janfeb_2024
https://www.nxtbook.com/emerald/kbb/novdec_2023
https://www.nxtbook.com/emerald/kbb/septoct_2023
https://www.nxtbook.com/emerald/kbb/julyaugust_2023
https://www.nxtbook.com/emerald/kbb/mayjune_2023
https://www.nxtbook.com/emerald/kbb/kitchen-bath-business-march-april-2023
https://www.nxtbook.com/emerald/kbb/202301v2
https://www.nxtbook.com/emerald/kbb/202301
https://www.nxtbook.com/emerald/kbb/202211
https://www.nxtbook.com/emerald/kbb/202209
https://www.nxtbook.com/emerald/kbb/202207
https://www.nxtbook.com/emerald/kbb/202205
https://www.nxtbook.com/emerald/kbb/202203
https://www.nxtbook.com/emerald/kbb/202201
https://www.nxtbook.com/emerald/kbb/202201_v2
https://www.nxtbook.com/emerald/kbb/202111
https://www.nxtbook.com/emerald/kbb/202110
https://www.nxtbook.com/emerald/kbb/202109
https://www.nxtbook.com/emerald/kbb/202107
https://www.nxtbook.com/emerald/kbb/202105
https://www.nxtbook.com/emerald/kbb/202104
https://www.nxtbook.com/nxtbooks/kbb/202102
https://www.nxtbook.com/nxtbooks/kbb/202102_v2
https://www.nxtbook.com/nxtbooks/kbb/202101
https://www.nxtbook.com/nxtbooks/kbb/20201112
https://www.nxtbook.com/nxtbooks/kbb/202010
https://www.nxtbook.com/nxtbooks/kbb/202009
https://www.nxtbook.com/nxtbooks/kbb/20200708
https://www.nxtbook.com/nxtbooks/kbb/20200506
https://www.nxtbook.com/nxtbooks/kbb/202004
https://www.nxtbook.com/nxtbooks/kbb/20200203
https://www.nxtbook.com/nxtbooks/kbb/202001
https://www.nxtbook.com/nxtbooks/kbb/20191112
https://www.nxtbook.com/nxtbooks/kbb/201910
https://www.nxtbook.com/nxtbooks/kbb/201909
https://www.nxtbook.com/nxtbooks/kbb/20190708
https://www.nxtbook.com/nxtbooks/kbb/20190506
https://www.nxtbook.com/nxtbooks/kbb/201904
https://www.nxtbook.com/nxtbooks/kbb/20190203
https://www.nxtbook.com/nxtbooks/kbb/201901
https://www.nxtbook.com/nxtbooks/kbb/201811
https://www.nxtbook.com/nxtbooks/kbb/201810
https://www.nxtbook.com/nxtbooks/kbb/20180910
https://www.nxtbook.com/nxtbooks/kbb/20180708
https://www.nxtbook.com/nxtbooks/kbb/20180506
https://www.nxtbook.com/nxtbooks/kbb/201804
https://www.nxtbook.com/nxtbooks/kbb/20180203
https://www.nxtbook.com/nxtbooks/kbb/201801
https://www.nxtbook.com/nxtbooks/kbb/201711
https://www.nxtbook.com/nxtbooks/kbb/201710
https://www.nxtbook.com/nxtbooks/kbb/201709
https://www.nxtbook.com/nxtbooks/kbb/20170708
https://www.nxtbook.com/nxtbooks/kbb/20170506
https://www.nxtbook.com/nxtbooks/kbb/201704
https://www.nxtbook.com/nxtbooks/kbb/20170203
https://www.nxtbook.com/nxtbooks/kbb/201701
https://www.nxtbook.com/nxtbooks/kbb/20161112
https://www.nxtbook.com/nxtbooks/kbb/201610
https://www.nxtbook.com/nxtbooks/kbb/201609
https://www.nxtbook.com/nxtbooks/kbb/20160708
https://www.nxtbook.com/nxtbooks/kbb/20160506
https://www.nxtbook.com/nxtbooks/kbb/201604
https://www.nxtbook.com/nxtbooks/kbb/20160203
https://www.nxtbook.com/nxtbooks/kbb/201601
https://www.nxtbook.com/nxtbooks/kbb/20151112
https://www.nxtbook.com/nxtbooks/kbb/201510
https://www.nxtbook.com/nxtbooks/kbb/201509
https://www.nxtbook.com/nxtbooks/kbb/20150708
https://www.nxtbook.com/nxtbooks/kbb/20150506
https://www.nxtbook.com/nxtbooks/kbb/201504
https://www.nxtbook.com/nxtbooks/kbb/20150203
https://www.nxtbook.com/nxtbooks/kbb/201501
https://www.nxtbook.com/nxtbooks/kbb/20141112
https://www.nxtbook.com/nxtbooks/kbb/201410
https://www.nxtbook.com/nxtbooks/kbb/201409
https://www.nxtbook.com/nxtbooks/kbb/20140506
https://www.nxtbook.com/nxtbooks/kbb/201404
https://www.nxtbook.com/nxtbooks/kbb/201403
https://www.nxtbook.com/nxtbooks/kbb/201402
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201401
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20131112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201310
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201309
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20130506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201304
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201303
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20130102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20121112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201209
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20120506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201204
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201203
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20120102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201109
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20110506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201104
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201103
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20110102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201011
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201009
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201006
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201004
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201003
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20100102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20091112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200909
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200910
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200908
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20090607
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200905
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200904
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200903
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200902
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200901
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200812
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200811
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200810
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200809
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200808
https://www.nxtbookmedia.com