Kitchen & Bath Business - January 2021 - 40

KBB

SPECIAL

SECTION

KBIS 2021

The Virtual Booth Experience

Find out what some of the KBIS exhibitors have in store
for this year's show.
Häfele, a KBIS exhibitor for more than 30 years, will provide plenty of
information and visuals for attendees through the virtual booth. Attendees
can also dive deeper via a virtual, self-guided tour on the company's website;
pre-recorded video tours available on the website and YouTube channel; and
livestream booth tours on its Facebook and Instagram channels.  
" We put a great deal of time and effort into our in-person displays, and the
virtual event has kind of freed us up in a way to think differently and really
meet the customer where they are, " said Scott Kaminski, Häfele's marketing communications & PR manager. " We'll have a plenty of stuff going on
during the regular show hours but also lots more to offer our customers who
may want to learn about, experience and tour our booth display on their own
schedule. We absolutely love to innovate, and this program is entirely an
extension of that mentality. "  
At KBIS Virtual 2021, Häfele will debut its Fineline Drawer Organization
in the new black ash finish.The system features compartments, components
and accessories to customize drawers with cutlery trays, dividers, knife blocks
and aluminum foil holders in standard drawers, as well as plate racks, pegboards and wine racks in deep drawers.
Top Knobs and Hardware Resources have been long-time KBIS
exhibitors and are looking forward to showcasing their newest products and
connecting with attendees with 3D booths that will make the virtual event
a more immersive and engaging experience.The two brands will be offering
live demos, videos and images of all their products in one place. Staff will
also be on hand to answer questions and meeting requests. One of the new
offerings that will be on display is the Jeffrey Alexander Vanity Program,
which offers more than 2,500 possible combinations for a truly personalized
experience. You can choose from different vanities, tops and bowl shapes, and
the tops feature options in quartz, natural stone and cultured marble.
Moen has been a long-time KBIS exhibitor, and this year it will be all about
the company's smart water innovations,which will be demonstrated to attendees via an interactive virtual experience.These new innovations include the U
by Moen Smart Faucet, which can be controlled by voice activation, a handsfree wave sensor, the handle itself or a smartphone app. It can dispense precise
amounts of water at a specific temperature. Also on display will be the Flo by
Moen Smart Water Shutoff and Smart Water Detector, which alert homeowners of potential leaks and can shut off the water flow. Also new for Moen
is the Aromatherapy Handshower with INLY Technology that transforms a
shower into a personal spa, as well as the Nebia by Moen Spa Shower, which
delivers twice the coverage with almost half the water as a standard shower.
According to Owner John Morgan, Green Forest Cabinetry took a
leap of faith and exhibited at KBIS before the company officially opened
its doors. The first booth was a 10 by 10 in 2014 and has since then grown
into a space as large as 1,500 square feet. Although this year's event is virtual,
Morgan is still looking forward to seeing everyone.
" You have to go where the people are to grow yourself, your business and
each other, " he added. " Plus, KBIS Virtual is the next step in the evolution
of the K&B community. "
Visitors to this booth will delight in how " uncorporate " the company is and
see how it is adaptable, driven and full of energy. Morgan says Green Forest
Cabinetry produces high-quality yet affordable cabinetry on which dealers
and designers can actually make profitable margins.
An exhibitor with KBIS for at least nine years, LG Hausys is looking
forward to the virtual event because of its user-friendly, interactive format

40

 Häfele Fineline Drawer

Organization in black ash

 Jeffrey Alexander vanity by
Hardware Resources
 U by Moen smart faucet

 Park Place Island by Green
Forest Cabinetry

 Viatera Gotham by LG
Hausys

/ JANUARY 2021 / KBBONLINE.COM / The official publication of NKBA (NKBA.org) and KBIS (KBIS.com)
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Kitchen & Bath Business - January 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2021
