Franchising Today - Fall 2016 - 12

Column by Eddie Fox

A major expectation, especially at a
restaurant or hospitality venue, is access
to free wireless for patrons and guests.

WHY-FI?
franChIse oWners need to address multIple detaIls to
get theIr CommunICatIon systems up and runnIng.

RUNNING
THE navFINANCES,
Running the finances,
cation systems, including outfitting
igating each county's permitting
process, ensuring that the employee schedules are finalized for the
week and other critical tasks are the
ones that franchise owners prioritize during long days. Given all these
time-sensitive demands, most don't
stop to think about less urgent tasks,
such as telecommunications services.
Whether it's time to update an existing location or you are building a
new franchise from the ground up,
one area that is of particular importance for franchisees is communi12

franchising-today.com

FALL 2016

both the building and its employees
with phones and devices as well as setting up a wireless infrastructure.
Choosing the right services can
bring up a long list of foreign-sounding
terms and a large number of questions
regarding the setup of these services.
These questions can extend from determining how to keep an existing
number to managing phone and wireless services for locations with different area codes and billing addresses.
So there's no shortage of details that
franchise owners need to address on

the way to getting their communication systems up and running.
However, there's no negating the
importance of these steps. Businesses
require phone lines and network connectivity before the doors can open,
customer calls can be answered, orders can be sent to vendors and any
purchases can be made. All businesses
are being transformed by the digital
business movement, and customers
are much more digitally demanding.

What Is

the

Cost?

The most important piece of information for a franchise owner is the
cost, including setup and recurring
fees. The first two items on a franchisee's checklist should be connections
to the outside world and internal
wiring. If you have an older building
that is being modified for your new
franchise, you could be entering into


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
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Franchising Today - Fall 2016 - 38
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Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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