Franchising Today - Fall 2016 - 26

SMOOTHIE KING
www.smoothieking.com / Headquarters: Metairie, La. / Kevin King, chief development
officer: "The next step is to grow into the leading smoothie brand in the world."

Blended with a Purpose
Smoothie King promotes a healthy lifestyle through smoothies while also
achieving global brand recognition via franchising. BY STEPHANIE CRETS

Smoothie King has aligned its processes
and resources to deliver a high level of
support to franchisees.

Smoothies are delicious, but
they can have a greater purpose than
simply being a tasty treat. They can
aid in your fitness or weight-loss plan
and provide important nutrients and
vitamins. That's the mission behind
Smoothie King's smoothies: to promote a healthy and active lifestyle
without sacrificing taste.
26

franchising-today.com

FALL 2016

"We sell products that fit inside a
category," Chief Development Officer Kevin King says. "Our smoothies
are different than other smoothie
concepts. Each smoothie has a specific purpose in mind. Whether it is a
post-workout smoothie, a re-energizing smoothie, meal replacement or
a treat in your day, we have a variety

of different smoothies for different
needs, which is perfect for fulfilling
our overall mission."
The first Smoothie King - originally known as Smoothie Bar - was
founded in 1973 in New Orleans by
Steve Kuhnau. He was looking for a
way to solve his chronic food allergies by creating smoothies full of


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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