Franchising Today - Fall 2016 - 27

SMOOTHIE KING

vitamins, nutrients, minerals and
high-quality fruit. Since then, the
company has grown to more than
800 locations across three continents in key countries including the
United States, Korea, Singapore and
the Cayman Islands.
In 2012, Smoothie King was acquired by its largest franchisee, Wan
Kim. Kim discovered Smoothie King
while studying at the University of
California at Irvine in 2001. He was
immediately hooked and impressed
by the quality of the smoothies and
the company's dedication to health
and wellness. When he moved back
to Seoul in 2003, Kim opened the
first Smoothie King location outside
of the United States. After building
more than 130 locations in Korea
and introducing the smoothie concept to the country, he purchased the
business from Kuhnau with the goal
of bringing the brand's 'Smoothies
With a Purpose' to more communities across the globe.
"Wan focused the messaging
around 'Smoothies with a Purpose'
and promoting a healthy and active
lifestyle," King explains. "We've now
updated the store design and have
new teams in place in operations, development, training, IT and HR. Every single aspect of the business has
seen upgrades, and those leadership
efforts are an important catalyst in
improving everything and growing
the company, improving our sales."
Smoothie King's goal is to have
1,000 stores open by the end of 2017.
The smoothie space is highly competitive with a couple of well-known

brands already well established, but
Smoothie King strives to become
the leading smoothie company in
the United States and eventually
throughout the world. The company

has locations in 31 states, so it will focus its efforts on growth in markets
it is already in, especially the Southeast and Southwest, where it does
the most business.

Vitamix® is proud to partner with Smoothie King, providing them with powerful blending solutions for more than
a decade. Our premium engineering is built to last and handles the toughest ingredients with speed and consistency.
That's why leading chains around the world trust us to deliver the same quality blends at every daypart, in every location. For more information, visit vitamix.com/commercial.
FALL 2016

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
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Franchising Today - Fall 2016 - 38
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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