Franchising Today - Fall 2016 - 28

SMOOTHIE KING

	 "We're	 aggressively	 working	 and	 growing	 the	 brand,"	
King	explains.	"In	the	long-term,	I	know	we	can	be	a	national	and	international	brand.	We	started	in	New	Orleans	and	
will	continue	to	grow	from	that	base,	concentrically,	as	we	
continue	our	ongoing	expansion."

Unparalleled SUpport
As	Smoothie	King's	menu	grew	over	the	years,	so	did	its	following,	which	allowed	it	to	have	such	significant	franchise	
growth.	The	company	has	been	named	the	No.	1	franchise	
in	its	category	by	Entrepreneur Magazine	more	than	20	times	
since	it	opened	its	first	franchise	location	in	1989.
	 "We	have	a	simple	business	model	focused	on	making	freshmade	smoothies	for	each	guest	right	as	they	order,"	King	says.	
"We	 offer	 great	 products	 for	 guests	 in	 a	 neat	 environment,	
our	investment	is	low	and	we've	seen	a	lot	of	success	lately."
	 From	 the	 moment	 new	 franchisees	 sign	 their	 franchise	
agreement,	 they	 become	 of	 a	 part	 of	 the	 Smoothie	 King	
family.	"Our	culture	is	hardworking	and	helpful,"	King	explains.	 "We're	 built	 around	 helping	 our	 franchisees,	 and	
most	of	the	corporate	team	interacts	with	them	on	a	daily	
basis.	We	have	a	great	relationship	with	them	and	I	see	that	
continuing,	and	even	increasing,	as	we	move	forward."
	 From	real	estate	and	construction	support	to	training	and	
marketing	support,	the	company	helps	its	new	franchisees	
every	step	of	the	way	and	continues	to	help	for	the	life	of	the	
business.	"Our	processes,	team	members	and	resources	are	
all	aligned	to	deliver	the	education,	motivation	and	support	
to	successfully	launch	a	new	Smoothie	King	location,"	King	
adds.	"We	have	a	great	support	network	with	people	there,	
ready	to	work	on	a	day-to-day	basis	and	help	them	as	they	
build	their	stores."
	 When	looking	for	the	right	location,	Smoothie	King	encourages	 new	 franchises	 to	 consider	 some	 of	 its	 growing	
market,	along	with	the	following	criteria:
	 	Drive-thru	sites;
	 	Excellent	visibility	and	access;
	 	800	to	1,600	square	feet;
	 	Three	to	six	parking	spaces;	and
	 		30,000	people	within	a	seven-minute	drive	time	or	accessible	trade	area.
Once	 the	 appropriate	 territory	 and	 site	 are	 chosen	 and	 a	
franchisee	 is	 ready	 to	 begin	 its	 business,	 Smoothie	 King	
has	 a	 comprehensive	 training	 program	 to	 ensure	 franchisees	 are	 fully	 prepared	 to	 make	 their	 business	 a	 success.	
The	 first	 phase	 is	 orientation,	 an	 introductory	 session	 at	
the	Smoothie	King	headquarters.	Franchisees	will	learn	the	
28

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
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Franchising Today - Fall 2016 - 14
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Franchising Today - Fall 2016 - 28
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Franchising Today - Fall 2016 - 36
Franchising Today - Fall 2016 - 37
Franchising Today - Fall 2016 - 38
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Franchising Today - Fall 2016 - 40
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Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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