Franchising Today - Fall 2016 - 30

SMOOTHIE KING

Smoothie King believes it offers a strong
franchising package with a high ROI and
ability to operate with a lean staff.

budgeting and cleaning, as well as
opening and closing processes.
"A number of our franchisees are
loyal guests who love our brand and
want to own one of these," King says.
"We encourage those people as much
as possible to become a franchisee
because they get the brand and understand it at its core."

GrowinG MoMentuM
Smoothie King is picking up momentum in the industry, and King says it's

the perfect concept and industry for
a prospective franchisee to consider.
With the current market trends and
renewed focus on a healthier lifestyle,
Smoothie King is poised for phenomenal growth. In the past two years, the
company has made significant investments in a new team, product quality
and store technology - all to improve
the guest experience.
These investments tie directly into
benefits for each franchisee, as it offers a great ROI on the initial $30,000

OUR
CULTURE
"OUR CULTURE
IS HARDWORKING

AND HELPFUL. WE'RE BUILT AROUND
HELPING OUR FRANCHISEES."
- KEVIN KING

30

franchising-today.com

FALL 2016

franchise investment fee. "It's a simple
business model," King explains. "We're
not open super late and our stores run
on a lean staff, making Smoothie King a
great franchising package. Investment
is manageable, great ROI and right on
trend with consumers today."
In addition to growth, Smoothie
King is committed to making its name
known throughout the world. In February 2014, the New Orleans Arena
was renamed the Smoothie King Center. Thanks to this partnership with
the NBA, the company has had the opportunity for brand recognition on an
even greater level through news and
sports coverage.
"The next step is to grow into the
leading smoothie brand in the world,
[and] encourage even more guests
to live a healthy and active lifestyle,"
King says.


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016summer
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