Franchising Today - Fall 2016 - 32

BIGGBY COFFEE

Biggby Coffee is focused more on
the quality of the stores opening, as
opposted to the quantity.

es are delightful as they are made to
order with the finest ingredients.
Another way in which Biggby Coffee
stands apart is in the atmosphere it
creates within its stores. Other coffee
concepts try to give off a high-end vibe
that can come off as pretentious or intimidating to people who just want to
grab a cup of coffee on their commute
or hang out with friends. McFall says
Biggby Coffee, on the other hand,
keeps things light and fun within its
stores to create a more relaxed, welcoming environment. "I think that
the biggest difference between our
concept and a lot of the others is that
when you walk into one of our stores,
you feel like you're walking into your
best friend's kitchen," he says.

PeoPle Power
A big part of the reason why Biggby
Coffee's locations can feel so comfortable for customers is the owner-operators who run those locations, and
32

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FALL 2016

McFall says this model has been a big
success for the company. Owner-operators are more invested in the dayto-day operations of their stores and
are more likely to develop strong relationships with their customers and
the community as a result, he adds.
Biggby Coffee values that connection between its owner-operators and
the community more than anything
when seeking out new franchisees,
and McFall says the company wants
to bring in people who have a passion
for taking care of people above all else.
"The No. 1 thing we look for is energy,
excitement and enthusiasm," McFall
says. "Everything else is teachable.
When people are enthusiastic and
they come into our world and they
want to learn, the relationship works
very well."

GrowinG Carefully
Biggby Coffee has experienced a lot of
growth over the last several years, and

as a result the company has decided
to take a step back and concentrate
on being ready internally for the next
phase of its evolution. The old ways of
making decisions when the company
was smaller won't be as effective now
that the company is larger, McFall
says, and the company is retooling its
structure and investing in leadership
development in order to be prepared
for the future.
"We're in the middle of a very, very
exciting moment, and we have decided to suspend franchising in Michigan
for the short term, and we're going to
open it back up to our existing owner-operators when we open it back
up," McFall says.
McFall says the company believes
there are more opportunities for the
company in Michigan, but it wants to
be sure it gives its existing owner-operators the chance to take advantage
of those opportunities as a show of
loyalty to them.
"Our preference is to do that with
our existing people," he says.
Biggby Coffee has 37 stores in development, but McFall says the company isn't worried about the number
of stores as much as the quality of the
stores it is opening.
"We need to take a very controlled
and methodic approach to these next
100 stores in Michigan," McFall explains. "This is a critical time in our
company's development."
Phillips Gourmet Sauces & Syrups For nearly a century, we have been dedicated to creating quality
syrups and sauces and just as dedicated to forming and
keeping great partnerships like the one we've developed with the good people of Biggby Coffee. "Biggby is
a place where people come to be happy, make friends,
have great conversation and enjoy a great cup of coffee. When we can deliver craft, custom sauces and syrups that make the coffee experience more enjoyable,
then we're doing what we're truly passionate about and
working with people whose values align with our own.
That's certainly true when it comes to working with
Biggby." says Phillips President Terry Mitchell. Please
visit Phillips Gourmet Sauces & Syrups at phillipssyrup.
com or call 440.835.8001.


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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