Franchising Today - Fall 2016 - 36

ESPRESSO AMERICANO

North American Director David Kubena (left)
and Director of Operations Salvador Sanchez are
excited about the health of the coffee industry.

The family run business has operated a
coffee farm in Honduras since the 1930s.

one of the advantages of a smaller
company is that it is more effective in
offering specialized products, and we
can serve at the local market level,"
he notes.

Focused Franchising
With the Espresso Americano already
proven to be a big hit in its original
36

franchising-today.com

FALL 2016

market, Kubena says the focus now is
on breaking into the lucrative North
American market, and the company
is taking a strategic approach to accomplishing that goal. "Our franchise
program is fairly focused," Kubena
says. "We're looking at four or five key
markets and we're franchise-ready in
all 50 states and Canada."
When vetting potential single- and
multi-unit franchisees, Kubena says
Espresso Americano is looking for
experienced operators who share the
company's commitment to coffee.
"We think that the skill sets we're
looking for include a certain passion
for coffee," he says. "We're also looking for people who understand customer service and have strong sales
backgrounds. We want people who

WE
THINK
"WE THINK
THAT THE SKILL SETS

WE'RE LOOKING FOR INCLUDE A
CERTAIN PASSION FOR COFFEE."

- DAVID KUBENA


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
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