Franchising Today - Fall 2016 - 37

ESPRESSO AMERICANO

want to give back to their communities, as well."
For its part, Espresso Americano offers its franchisees a degree of
support unmatched by many other
coffee franchises. Kubena says the
experience and dedication of its senior staff provide franchisees with
a wealth of expertise in everything
from product development to site
selection. The company also offers
a comprehensive training program
and Kubena says it has a solid design
concept for its U.S. locations. "We
have a really strong support group,
people who have either been in the
retail or coffee space for a long time,"
Kubena adds.

healthy still, and specialty coffee
continues to grow," he says.
Through careful planning and realistic expectations, Kubena says
Espresso Americano could be poised

to become a global brand in the near
future. "Our challenge is to find the
franchisees who can carry on our
mission and goals and partner with
us," he says.

Finding Partners
Espresso Americano has a five-year
plan for expansion, and Kubena says
it is possible for the company to have
more than 60 locations in the United
States within that timeframe. Despite the competition, there is still
a lot of room for growth in the U.S.
specialty coffee segment.
Even though specialty coffee has
grown into a major component of
the American coffee industry, it still
makes up only about 45 percent of
all coffee sold in the United States,
suggesting that Americans could
still find room in their cups for the
unique blends and beverages served
by Espresso Americano, and the
company is excited about the possibilities. "The industry is incredibly
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FALL 2016

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37


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
Franchising Today - Fall 2016 - 9
Franchising Today - Fall 2016 - 10
Franchising Today - Fall 2016 - 11
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Franchising Today - Fall 2016 - 14
Franchising Today - Fall 2016 - 15
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Franchising Today - Fall 2016 - 18
Franchising Today - Fall 2016 - 19
Franchising Today - Fall 2016 - 20
Franchising Today - Fall 2016 - 21
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Franchising Today - Fall 2016 - 28
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Franchising Today - Fall 2016 - 30
Franchising Today - Fall 2016 - 31
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Franchising Today - Fall 2016 - 33
Franchising Today - Fall 2016 - 34
Franchising Today - Fall 2016 - 35
Franchising Today - Fall 2016 - 36
Franchising Today - Fall 2016 - 37
Franchising Today - Fall 2016 - 38
Franchising Today - Fall 2016 - 39
Franchising Today - Fall 2016 - 40
Franchising Today - Fall 2016 - 41
Franchising Today - Fall 2016 - 42
Franchising Today - Fall 2016 - 43
Franchising Today - Fall 2016 - 44
Franchising Today - Fall 2016 - 45
Franchising Today - Fall 2016 - 46
Franchising Today - Fall 2016 - 47
Franchising Today - Fall 2016 - 48
Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
Franchising Today - Fall 2016 - 51
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Franchising Today - Fall 2016 - 53
Franchising Today - Fall 2016 - 54
Franchising Today - Fall 2016 - 55
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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