Franchising Today - Fall 2016 - 42

BRIGHTWAY INSURANCE
www.brightway.com / HQ: Jacksonville, Fla. / Employees: 629 / Talman Howard,
president: "What you get for joining Brightway is really the competitive advantage."

Brightway Agency team members David Miller (l to r), Chris Cole,
Eric Rand, Billy Wagner Michael Miller and Talman Howard are recognized
at the Annual Awards Ceremony held during the company's conference.

Selling Security
Brightway Insurance offers franchisees a model that
frees them up to focus on sales. BY CHRIS PETERSEN
Many franchises gives small
business owners the opportunity to
provide customers with a hot cup
of coffee or a sandwich, but Brightway Insurance stands apart because
it gives them the chance to provide
customers with something that lasts
much longer: peace of mind. Ever
since the company began franchising in 2008, Brightway Insurance has
been growing steadily, and today it
has locations in 12 states with more
on the way.
President Talman Howard says the
success of Brightway Insurance as a
franchise is due to the amount of support its franchisees receive as they
establish and operate their stores. As
42

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FALL 2016

the company continues to seek out
and attract knowledgeable franchisees, Brightway Insurance anticipates
a strong future in the years ahead.
The company was founded by
brothers David and Michael Miller,
who were inspired to develop the
business that became Brightway Insurance after David Miller purchased
an insurance agency in Florida in
2003 and named it the Miller Insurance Group. According to Howard,
the Miller brothers then opened a few
more insurance agency locations and
noticed that there was a lot of back-office work going on at each location
that was being duplicated unnecessarily. Realizing that there could be

greater efficiency with one location
providing all of the back-office work
for multiple retail sales locations, the
Millers created the concept for a new
insurance agency franchise.
"Providing agents with a comprehensive system of support that enabled them to focus on new policy
sales is the way insurance 'should be,'"
Howard said. "To that end, the Millers
re-named the company Brightway Insurance - it's simply a better way."
After launching the franchise, the
Millers got some friendly advice from
Firehouse Subs founders Robin and
Chris Sorensen. It appears the Miller
brothers couldn't have gotten their
advice from a better source, as Brightway Insurance joined Firehouse Subs
on Forbes' list of the best franchises to
buy in 2015.

Formula

For

SucceSS

Key to Brightway's success is its proven centralized support model, in
which many of the typical functions
of the insurance agency are handled
by the home office. This frees up the
company's franchisees to operate
their locations as retail sales locations and focus on selling new policies, Howard explains. As a result of
this focus on sales, Brightway agencies outsell their independent agency
counterparts 2 to 1.
This also means that franchisees
can count on Brightway Insurance
to provide them with a greater level
of support than a typical insurance
franchise situation. "What you get for
joining Brightway is really the competitive advantage," Howard says.
For example, the insurance professionals in Brightway's centralized call
center receive more than 1,500 calls a
day from policy holders, which takes
the burden of handling those calls off
of the individual stores' hands. How-


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
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