Franchising Today - Fall 2016 - 44

ERA REAL ESTATE
www.era.com / HQ: Madison, N.J. / Sue Yannaccone, president and CEO: "We are very
much focused on growth and are the best suited for real estate entrepreneurs."

President and CEO Sue Yannaccone takes
pride in ERA Real Estate's cutting-edge
solutions and innovative programs.

Fueling Growth
ERA Real Estate provides its customers with tools to
drive success for their brokerages. BY JANICE HOPPE
Technological advances and
an increase in the accessibility of
data have had a tremendous effect
on almost every professional industry in the world. The real estate industry in particular has evolved into
a much more dynamic field due to
these advancements, which have not
only changed the way that real estate
professionals approach their clients,
but has also resulted in a new type of
homebuyer; one that is more educated
and knowledgeable about the market
before even reaching out to a realtor.
To meet the evolving needs of the
new homebuyer, ERA Real Estate has
built a franchise system based on collaboration and support that has re44

franchising-today.com

FALL 2016

sulted in a stronger community of real
estate professionals ready to take on
these new challenges.
In 1971, Jim Jackson founded the
company, now based in Madison, N.J.,
originally called Electronic Realty Associates, with the vision of bringing
real estate into the technology era. At
the time, the latest technological advancement was the fax machine. "The
founders of ERA gave every real estate professional a fax machine when
they joined the franchise," President
and CEO Sue Yannaccone says. "This
was one of the company's first steps
towards instilling our brand's value
proposition, a commitment to innovation and cultural collaboration -

both of which we still hold in the highest regard today."
The fax machine allowed ERA Real
Estate professionals to connect with
each other across the country. "The
industry back then was a closed industry; there wasn't much communication between brokerages," Yannaccone adds. "ERA team members
recognized that brokers and agents
within the network could lean on each
other for support, so they began sharing best practices and lessons learned
with one another via fax.
"Today, ERA continues to attract
brokers and sales associates who are
focused on growing their businesses,
learning about new technologies and
adapting to the dynamic industry,"
Yannaccone says. "Our brand operates with a broker-first mentality, taking a consultative approach to focus
on each individual brokerage's goals.
The support we provide is tailored
based on these specific goals, unlike
other brands who take more of a 'one
size fits all' approach to franchising."

Tools

for

success

One of the ways ERA continues to
prove itself as an exceptional franchising opportunity for real estate
professionals is through its dedication to providing customers with cutting-edge solutions and innovative
programs available to the industry.
Franchisees have access to state-ofthe-art technology, training and consultation services that help drive business performance.
For example, one of the most popular ways for franchisees to grow is
through mergers and acquisitions.
When a franchisee becomes interested in a potential acquisition, ERA
leverages its global network to help
source potential targets, then offers
its extensive financial and strate-


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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