Franchising Today - Fall 2016 - 46

ERA REAL ESTATE

ERA Real Estate's Zap platform allows
prospective homebuyers to search listings
through a world-class interface.

gic consulting opportunities to help
close the deal.
ERA Real Estate executives today
continue to uphold the establishment's founding commitment to
bringing the latest technology and
innovation to the real estate industry. Most recently, ERA rolled out
the Zap platform, a new integrated
technology that connects consumers, agents and brokers. Zap provides
ERA brokers and agents with branded

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46

franchising-today.com

FALL 2016

websites and a customer relationship
management (CRM) system, as well
as transaction management tools,
digital marketing resources and
"agent coaching" reports.
"The new Zap platform offers
a world-class consumer interface
where prospective homebuyers can
search listings with a Google-quality
experience or better," Yannaccone
says. "It also has a set of agent tools on
the backend so real estate professionals receive insights into consumer
behaviors that helped them to better
serve clients.
"Zap's central component is a
scoring algorithm used to gauge the
readiness of a consumer to buy," Yannaccone continues. "One of the challenges in real estate with the onset of
the Internet is that the buy cycle has
become quite long. It starts out in a ca-

sual, entertainment-oriented format
because consumers can gain information online so easily. It becomes more
serious over an 18- to 24-month period
where they shop for houses and ultimately turns into a transaction."
The platform assigns each prospective homebuyer a numerical score
from zero to 100. The higher the number, the more ready a potential customer is to make a purchase decision.
"This component of the platform
provides a view of all transactions
and consumers so agents and brokers
can manage their business in a more
effective and efficient manner," Yannaccone says.

OngOing SuppOrt
Because technology often leads to
changes in the home-buying process,
ERA is constantly evolving its train-


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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