Franchising Today - Fall 2016 - 47

ERA REAL ESTATE

ing programs to ensure its brokers
and agents know how to work with
new types of buyers as they emerge.
"Demographics, expectations, needs
and wants have all changed because
of increased access to housing market information," Yannaccone says.
"We have a robust training platform
with live training, online classes and
self-paced classes; the majority of our
programs come at no additional cost
to the franchisee."
In addition to ERA Real Estate's extensive training platforms, which was
notably ranked among Training Magazine's top 125 programs last year, ERA's
many technology platforms are also
included in the franchise fee. Brokerage firms and agents are not only given
access to the Zap platform, but each
brokerage is also provided with a company website for each of their offices,
as well as for each of their agents.
"The office and agent websites are
hosted on the same platform, which
is a real advantage for SEO and from a

ERA is constantly evolving its training
programs to ensure its brokers and agents
work well with new types of buyers.

tries. Additionally, the brand hosts regional meetings, training events and
rallies for sales associates throughout the country - so professionals in
similar areas of the country can meet
and collaborate in a smaller, more intimate setting.

OUR
BRAND
"OUR BRAND
OPERATES

WITH A
BROKER-FIRST MENTALITY, TAKING A
CONSULTATIVE APPROACH."
- SUE YANNACCONE

marketing perspective," Yannaccone
says. "There is an agent rating tool on
the website and a place for agents to
leave insights on properties they have
toured. When you add up all that original content it helps improve search
scores in Google."
To keep its franchisees connected
and up-to-date on the latest industry
trends, ERA hosts an annual international business conference with more
than 2,000 attendees from 33 coun-

ERA also participates in industry
conferences in order to share expert
insight around the latest industry
happenings and stay up to date with
new advancements. ERA Real Estate
executives often participate on panels or as keynote speakers at these
events. For example, earlier this year,
Yannaccone participated in a panel
discussion about women in real estate
at Inman Connect in New York City,
while Chief Marketing Officer Chris

Trick discussed marketing automation at a recent industry conference
in San Francisco.
ERA plans to continue focusing on
growth in the major metro areas of the
United States. "Our brand was founded and really focused in its early years
on secondary and tertiary markets,"
Yannaccone explains. "More recently,
we've begun to target more popular
major U.S. metropolitan areas, and so
far have found great success. Over the
past five years, we've expanded ERA
Real Estate's presence into 12 major
metros, including market-leading
companies in Houston, Nashville and
Beverly Hills."
ERA Real Estate over the next five
years will focus on helping franchisees
strengthen their leadership bench to
ensure business continuity for both
brokers and the brand. Professional
development courses, talent acquisition programs designed to increase
sales and an ERA-sponsored networking initiative for young leaders are all
working to position our companies
for continued success and propel
long-term growth for the brand.
FALL 2016

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47


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
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Franchising Today - Fall 2016 - 45
Franchising Today - Fall 2016 - 46
Franchising Today - Fall 2016 - 47
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Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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