Franchising Today - Fall 2016 - 50

FRANNET
www.frannet.com / Headquarters: Louisville, Ky. / Employees: 20 / Jania Bailey, CEO:
"We're going to continue to look for what makes sense."

The Perfect Match
FranNet helps franchises and franchisees find each
other in a crowded environment. BY CHRIS PETERSEN
America. Bailey also joined the company as President and COO then to
help guide the company to the next
stage of its evolution.
Bailey says the company serves
two very distinct and different types
of clients - the franchises it represents and the entrepreneurs who
are looking for franchising opportunities. FranNet rarely works with
experienced franchisees, she says, so
it is focused on helping first-time and
inexperienced franchisees develop
their businesses and get off on the
right foot. "The majority of our clients are going to be people who have
never owned a franchise and don't
know where to start," Bailey says.
"The value that we bring to those individuals is educating them on franchising and giving them a lot of the
tools they're going to need."

The RighT ChoiCe
FranNet is dedicated to helping first-time
and inexperienced franchises develop
their businesses.

Franchising can be a lot like
dating - a franchisor and franchisee
need to have good chemistry and be
a good fit for each other if the relationship is going to work out. And,
just like dating, a good matchmaker
can be the difference between finding a successful relationship and
walking away frustrated. Helping the
two sides of the franchising equation meet and match up properly
has been FranNet's focus for nearly
50

franchising-today.com

FALL 2016

30 years, and CEO Jania Bailey says
the company has a long track record
of matching up the right franchisees
with the right franchises.
The company was founded in 1987
by Howard Bassuk to provide consulting servicers to entrepreneurs
looking for franchising opportunities.
At the time Bassuk sold his interests
in the company to associates Steven
Rosen and Jack Armstrong in 2006,
FranNet had 55 offices across North

FranNet helps potential franchisees
first by helping them narrow down
the enormous number of possible
franchises they could purchase. Bailey
says the company does this by building a personal business model for its
clients and then comparing that model to its portfolio of franchises. FranNet then narrows the choices down
to three or four that would match up
best with what the client is looking
for. "When we meet with a client, we
never know what they're going to be
looking for in terms of the types of industry, what their budgets will allow,
etc., so we are always trying to have a
very good mix of franchises to enable


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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