Franchising Today - Fall 2016 - 54

GACO SOURCING
www.gacosourcing.com / HQ: Birmingham, Mich. / Stephanie Wineman, CEO: "We
have an excellent, supportive, creative culture, and that translates to our customers."

Brand
Building

GACO Sourcing builds brand
recognition through specialty
products for companies and
franchises. BY STEPHANIE CRETS
If a company or franchise is
looking for better branding opportunities or a more creative way to
showcase its brand, they should look
no further than GACO Sourcing.
Founded in 2006, GACO provides
high-quality products through creative branding techniques, all while
providing best-in-class services for a
variety of industries including fitness,
retail, nonprofits, e-commerce, food,
automotive and ad agencies.
"I know confidently that we have
some of the best customer service
there is," CEO Stephanie Wineman
says. "We have great relationships
with our vendors, which allow us to
do a better buy. The knowledge we
have overseas allows us a better buy.
We have an excellent, supportive, creative culture, and then that translates
to our customers."
No job or event is too small or large
for GACO to outfit with creative
branding needs. GACO offers more
than 500,000 items in its catalog,
including tote bags, uniforms, sunglasses, office supplies, umbrellas,
lip balms, USB drives and even beer
growlers. These items can be used as
giveaways at tradeshows, to better
outfit employees for franchises or for
general promotion.
"We want to build your brand,"
Wineman says. "We want you to feel
good about the item we're giving you,
54

franchising-today.com

FALL 2016

GACO Sourcing has a supportive, creative
culture, which translates to its customers.

and the end-user is receiving it thinks
it's creative and useful, something
that will make that brand stand out
from the rest."
GACO offers a lot of behind-thescenes work as well for its customers. The company will help develop
products, loyalty and rewards programs and e-commerce websites, as
well as help companies source products thanks to its many positive vendor relationships.

New OppOrtuNities
GACO has been in the franchise
business for more than six years
and sees a wealth of opportunities
to help these franchising companies. "With franchises, we really act

as a partner," Wineman explains.
"We develop the website for them
- whether external or internal - so
that their franchisees can order direct from there. They'll know their
shipping costs and then we do the
drop-ship for them. We offer our
knowledge in keeping costs down,
increasing the franchise profit margin." GACO also strongly believes
in maintaining the integrity of the
brand, allowing the franchise to focus on their core business, knowing
GACO will be a good partner watching their brand.
One of GACO's enthusiastic and
passionate franchise customers is
Massage Green Spa. Wineman says
she fell into this partnership by acci-


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
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