Franchising Today - Fall 2016 - 55

GACO SOURCING

dent. She and Massage Green Spa's
president, Ali Mallad, happened to sit
next to each other on a plane from Los
Angeles to Detroit. The two struck
up a conversation about their professions. "I said, 'Well, you see that
shirt you're wearing? I could probably get you a nicer and better-fitting
shirt with a nicer logo on it. He started laughing and that's how we started
doing business together."
Two weeks later, Wineman
brought Mallad two suitcases filled
with Massage Green Spa apparel for
the franchisees.
"We do all the apparel and all their
print materials now," she says. "If
they want something custom, we do
that, too. It worked out really well for
both of us."
This is just one example of the relationships that GACO builds with
every client, treating them more as a
partner than simply a customer. "We
cover everywhere since that's what
the industry allows, and we travel to

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CEO Stephanie Wineman founded GACO
Sourcing in 2006 to provide best-in-class
branding services.

our clients that are out of Michigan,"
Wineman adds.
GACO wants to expand outside of
Michigan, especially since some of
its largest customers are located elsewhere. Currently, the company has a
satellite office in Florida, with plans
to add more throughout the United
States. But it all depends on finding
the right salespeople for the company. And Wineman has other goals as
GACO grows.
"I would love to be able to fit in more
franchise business because I think we
service it so well," she says. "We have
such a great team that everyone really supports one another, wants to
see each other grow and wants to see
GACO be successful. We, as a team,
really collaborate to offer the best to
our clients."
FALL 2016

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
Franchising Today - Fall 2016 - 9
Franchising Today - Fall 2016 - 10
Franchising Today - Fall 2016 - 11
Franchising Today - Fall 2016 - 12
Franchising Today - Fall 2016 - 13
Franchising Today - Fall 2016 - 14
Franchising Today - Fall 2016 - 15
Franchising Today - Fall 2016 - 16
Franchising Today - Fall 2016 - 17
Franchising Today - Fall 2016 - 18
Franchising Today - Fall 2016 - 19
Franchising Today - Fall 2016 - 20
Franchising Today - Fall 2016 - 21
Franchising Today - Fall 2016 - 22
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Franchising Today - Fall 2016 - 26
Franchising Today - Fall 2016 - 27
Franchising Today - Fall 2016 - 28
Franchising Today - Fall 2016 - 29
Franchising Today - Fall 2016 - 30
Franchising Today - Fall 2016 - 31
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Franchising Today - Fall 2016 - 33
Franchising Today - Fall 2016 - 34
Franchising Today - Fall 2016 - 35
Franchising Today - Fall 2016 - 36
Franchising Today - Fall 2016 - 37
Franchising Today - Fall 2016 - 38
Franchising Today - Fall 2016 - 39
Franchising Today - Fall 2016 - 40
Franchising Today - Fall 2016 - 41
Franchising Today - Fall 2016 - 42
Franchising Today - Fall 2016 - 43
Franchising Today - Fall 2016 - 44
Franchising Today - Fall 2016 - 45
Franchising Today - Fall 2016 - 46
Franchising Today - Fall 2016 - 47
Franchising Today - Fall 2016 - 48
Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
Franchising Today - Fall 2016 - 51
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Franchising Today - Fall 2016 - 53
Franchising Today - Fall 2016 - 54
Franchising Today - Fall 2016 - 55
Franchising Today - Fall 2016 - 56
Franchising Today - Fall 2016 - 57
Franchising Today - Fall 2016 - 58
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Franchising Today - Fall 2016 - 72
Franchising Today - Fall 2016 - 73
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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