Franchising Today - Fall 2016 - 58

KIDDIE ACADEMY
www.kiddieacademy.com / Headquarters: Abingdon, Md. / Specialty: Educational
childcare / Greg Helwig, president: "Our employee-to-franchisee ratio is very favorable."

Growth Spurt

Kiddie Academy is expanding to meet the need for childcare and emphasizing the
skills of its staff and the advantages of its unique, proprietary curriculum. BY RUSS GAGER

Kiddie Kindermusik classes at Kiddie
Academy create excitement with scarves
tossed in the air.

As two-income households
continue to be the norm, the need for
childcare has only been increasing
over the 35 years since Kiddie Academy
was founded. At the same time, Kiddie
Academy's support infrastructure for
its franchisees has kept pace with the
company's substantial growth.
At Kiddie Academy's 160 locations
in 24 states - all of which are franchised except one near the headquarters in Abingdon, Md., which is used
for corporate operation and training
- children are taught from a proprietary curriculum. "Life Essentials is
our overarching philosophy includ58

franchising-today.com

FALL 2016

ing all our methods, techniques and
daily activities," President Greg Helwig declares. "It's everything we do
on a day-to-day basis with the care
and education of children in mind.
It's very unique. It includes a lot of
elements that are not found in competitors' curricula."
Kiddie Academy considers itself an
Ivy League provider of educational
childcare and places an emphasis on
educating the whole child. "We focus
a lot on character education, which
you don't often hear about, but for us
it's very important to teach children
manners and politeness in addition to

all the essential educational pieces,"
Helwig emphasizes.
Children attending a Kiddie Academy can range from as young as six
weeks to 12 years. "Our typical academy serves children up to pre-k, and
we also have a summer camp and an
after-school program that serves children up to 12 years old," Helwig points
out. "Oftentimes we get kids that
went to summer camp while attending Kiddie Academy and enjoyed it so
much they want to come back when
they are older."
The after-school program enables
parents with younger and older chil-


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
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Franchising Today - Fall 2016 - Cover3
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