Franchising Today - Fall 2016 - 62

SENIOR CARE AUTHORITY
www.seniorcareauthority.com / Franchises: 21 / Headquarters: Petaluma, Calif. /
Frank M. Samson, CEO: "It really makes you feel good at the end of the day."

Samson started franchising the
company at the end of 2014 and currently covers 35 territories with
plans to be in 100 markets by the
end of the decade. "That's certainly
a short-term goal but we're also very
conscious of growing too quickly,"
Samson says. "We know how many
franchisees we can support at a high
customer service level. We're growing at the right pace to hit those goals.
We want to go beyond 100, but it's an
important first step."

Full-Service OperatiOn

Many of the franchisees choose Senior
Care Authority because they have personal
insight into caring for a loved one.

Giving Back
Senior Care Authority helps its franchisees grow by
providing unparalleled support. BY STEPHANIE CRETS
When a loved one gets older, figuring out how to properly care
for them can be a difficult, daunting
task. With so many long-term care options, how can anyone be sure they're
making the best one for their parent,
grandparent or other family member?
Senior Care Authority is a senior
placement service specializing in assisted-living, memory and residential care that offers hands-on quality
assistance throughout the complex
selection process. With 21 franchised
locations across the country and
more coming aboard, Senior Care Authority goes above and beyond to find
the right solution for families.
CEO Frank Samson has an exten62

franchising-today.com

FALL 2016

sive background in franchising, but
found getting the answers he needed
while navigating the healthcare system were challenging for family members. Samson saw an opportunity to
meet the demands of an aging population that will only continue to grow.
Thus, Samson founded Senior Care
Authority in 2009.
"Early on, I recognized that this
was going to work," he says. "Not only
was it a good business opportunity
but more importantly, I felt like I was
giving back. Throughout my career,
I enjoyed helping others set up their
own business and being successful.
I wanted to do the same thing in this
wonderful industry."

Senior Care Authority prides itself
on being a full-service operation that
provides personalized assistance and
guidance to families through the numerous long-term care options. Senior Care Authority provides a necessary process for families.
"One of the key points is we are
full-service," Samson says. "If we
don't have someone local, we're not
going to try to help that family, with
the exception of referring them to
someone local.. Our model is to first
advise families and then assist them
with placement services if that is the
best next step for them. The beauty
of our model to the family is that we
earn a commission from the actual assisted living location, so we don't have
to charge the family anything for the
placement process."
Sometimes, however, the company
works with a family that needs other
assistance because they're not quite
ready to put their loved one in assisted living. For that, Senior Care Authority can take on a consulting role
for families.
"That's something we've incorporated into our franchise that's quite
unique," Samson continues. "The
two, I've felt, strongly work well together. And families appreciate [it]."


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
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