Franchising Today - Fall 2016 - 63

SENIOR CARE AUTHORITY

SucceSSful Model
Many Senior Care Authority franchisees choose this business model because they have personally experienced
the challenges of caring for a loved one.
While that's not a prerequisite for taking
on a franchise, it certainly gives them insight into this crucial life step.
"People get into this because it really makes you feel good at the end of the
day - the fact that you can make a good
living, build equity in the business and
really feel like you gave back by helping
families," Samson says. "When I get a
message from a family member about
how I helped their family, helped their
loved one find a place to live and receive
proper care, how I made it easier on their
family and made their father or grandfather's final years more comfortable

- you can't put a price tag on that. Our
franchisees do not get into this business
just for the money since there's so much
more to it than just that."
Other benefits of a Senior Care Authority franchise are that it requires very
little overhead and can be operated out
of a franchisee's home. For new franchisees, the company offers a comprehensive, ongoing online training program
taught be some of the top educators in
our industry. After that, the franchisees
move on to one-on-one coaching, which
includes assisted-living regulations and
applying many of the details learned in
the online training.
"I go out to spend time with the franchisee in their market and go out on calls
with them, visit assisted-living communities and residential care homes and

show them first-hand what to look for
and how we vet the facilities," Samson
notes. "We're very hands-on with that."
After training and coaching is complete, a franchisee is ready to build his
or her business. Senior Care Authority
helps its franchisees market themselves
by providing a fully customized website,
social media platforms, proven marketing strategies and marketing materials
to hit the ground running. The company
will provide the necessary "behind the
scenes" support for each franchisee.
"We make everything as seamless
as possible so they can concentrate on
building their local relationships," Samson says. "What really gets me excited is
when I see a franchisee doing well, making placements and knowing that things
are happening."

FALL 2016

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
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Franchising Today - Fall 2016 - 37
Franchising Today - Fall 2016 - 38
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Franchising Today - Fall 2016 - 40
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Franchising Today - Fall 2016 - 48
Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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