Franchising Today - Fall 2016 - 7

SENIOR CARE

The increased professionalism of
caregiving leads to higher quality of
care, job satisfaction and retention.

place what we can deliver. Rather, it
should be used to amplify our ability
to deliver more personal care. That
includes improving our ability to educate the workforce about how best to
deliver it. Finding this elusive balance

sional caregivers and administrative
staff throughout the training experience. But that cannot be where the
process ends. As you seek out this
valuable feedback, organizations
must then continuously incorporate

IT IS VITAL TO COMBINE HIGH-TECH
WITH HIGH-TOUCH OPPORTUNITIES.
can be a challenge as we seek out ways
to improve our brand experience
while managing costs.
When you are struggling with the
balance and considering whether or
not to add technology elements to
your training curriculum, ask yourself
what those experiencing your training firsthand want. At Home Instead
Senior CareĀ®, we are continuously
seeking out feedback from the profes-

those insights back into their training
curriculum. The insights allow you to
identify where technology is amplifying your experience vs. diminishing it.

HigH-ToucH
It is imperative we use high-tech, hightouch training opportunities to empower professional caregivers. By enhancing the caregiving training model
that is put into practice in so many se-

nior care franchise operations today,
we can provide better opportunities
for caregivers through training. This
increased professionalization of caregiving leads to higher quality of care,
job satisfaction and retention.
At Home Instead Senior Care, it's
"relationship before task." The relationship between a caregiver and a
senior is critically important to providing the quality care that our aging
population wants and deserves. We
are doing a disservice to professional
caregivers if we cut corners and minimize in-person training.
Jeff Huber is president and CEO of Home
Instead Senior Care, which provides more
than 50 million hours of senior care annually through more than 1,000 franchise offices in 14 countries. Huber oversees global operations
and directs strategic planning and advocacy initiatives
for the franchise network. For more information, visit
www.homeinstead.com.
FALL 2016

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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