Franchising Today - Fall 2016 - 72

CPR CELL PHONE REPAIR
www.cellphonerepair.com / Headquarters: Independence, Ohio / Employees: 275 /
Specialty: Repair / Josh Sevick, president: "Fast, affordable repair fills a need."

CPR began franchising its concept in
2004 and today has about 275 locations
in seven countries.

Go-To Experts
CPR saves smartphone users time and
money with repairs. BY ALAN DORICH
For as long as there have been
mobile electronic devices, people
have been finding new and creative
ways to break them. Whether you've
dropped your smartphone and shattered the screen or spilled water on
your laptop or tablet, most of us have
felt the frustration of a damaged device at one time or another.
Historically, consumers have had
only limited and inconvenient options for dealing with a broken smartphone. If the damage was minor - like
a small crack in the screen - the user
might try to ignore it and continue using the phone. If the problem was too
serious or distracting to ignore, the
72

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FALL 2016

user had to either buy a new phone
or, if the phone was covered by an
insurance policy, begin the arduous
process of filing a claim with the insurance provider.
After two to three days, "They
would mail you a refurbished phone,"
Jeff Gasner says. "The user also had to
send back the old phone to the insurance company, which resulted in losing all the data that had been stored
on it."
Enter CPR Cell Phone Repair, the
global leader in mobile device repair
and the company that consumers
trust to keep the $200 billion wireless
industry running smoothly. With the

help of CPR, customers can keep their
treasured devices - and their data - by
getting them repaired by one of CPR's
expert technicians.
It also saves the user time. "We do
most repairs under an hour," says Gasner, who is CPR's chief development
officer. "To some extent, smartphone
manufacturers are a victim of their
own success; they've created products
that are so powerful and so integral to
their customers' lives that any time
without a fully functional phone is an
unacceptable disruption to daily life.
"Who wants to be without access to
their phone for a few hours, let alone a
few days? Fast, affordable smartphone
repair fills an immediate need."
The company, which has its headquarters in Independence, Ohio, also
offers repair services for multiple
other electronic devices, including
computers, game consoles, tablets
and mp3 players.
CPR was founded in Orlando in
1996 and began franchising its concept in 2004. "I was one of the first
franchisees into the system," Gasner
recalls, adding that he opened a location in downtown Chicago. "Today,
we have approximately 275 locations
[in] seven countries."
The company has experienced average annual growth of approximately 25
percent over the past five years. By any
measure, CPR is the leader in its niche.

Problem SolverS
Gasner credits CPR's success to its
business model, which not only saves
its clients time, but also meets their
needs at a low cost. "We're going to be
able to repair your phone, most of the
time, for less than 25 percent of the
[cost of replacing it]," he says.
In fact, CPR's model has worked so
well that insurance companies have
approached the company. "[They] are


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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