Franchising Today - Fall 2016 - 73

CPR CELL PHONE REPAIR

looking to outsource their reverse logistics model of replacing phones and
using CPR to do repairs in the field,"
Gasner says.
CPR President Josh Sevick also
praises his company's model. "It's not
difficult to be successful when your
business is solely focused on solving
major problems for customers in a
convenient setting and at a price that
makes sense," he says.

Expanding CpR's OffERing
Like any business, CPR evolves to
meet new challenges. "But we tend
to think of them as opportunities,"
Sevick says. "We want to continue
expanding our customer offering so
that we participate in the consumer
technology experience at numerous
junctures."
Part of that plan includes turning
CPR into the largest seller of certified
refurbished devices in North America. "This will allow us to be further
upstream in our customers' device
lifecycle," he says.
"We also want to continue to expand our services into the K-12 education and commercial markets," he
says. "CPR already does an amazing
job of servicing consumers so we now
want to further leverage our local
stores in the community."

certification," Gasner says, noting
that CPR performs internal audits
that ensure employees "are well educated on the devices that we're training on."
The company also ensures that
franchisees get good deals on everything, from advertising to inventory,
Sevick says. "To be successful in franchising, you have to develop a model
where franchisees reap value from
your offering, and we feel that this is
very true with CPR," he says.

VisiOn

Of

gROwth

Sevick sees a strong future for CPR.
"There is no doubt in my mind that
we will be increasingly reliant on
technology in the future," he says.
"Certainly, we see wearables, drone
technology and home automation
technology continuing to evolve in
the near future, but our strategy has
never been to place wagers on where
the technology market is going.
"We are much more focused on executing our vision of building a profes-

sional and locally distributed technical repair platform servicing relevant
technologies," Sevick says. "We believe technology is going to continue
to change rapidly in the future, and
we are positioning our CPR locations
to be the go-to technology experts, regardless of what comes next."
The company will continue to grow
its footprint, Gasner adds. "Right
now, we are in 33 of the 50 states," he
says. "We're going to be concentrating and focusing very heavily on the 17
states we're not in."
CPR also has its sights set on Mexico
and elsewhere in Latin America. "We
partnered with a company that has
over 200 stores throughout Mexico,"
he says. "They're rolling out a store-instore concept in their locations over
the next three to five years."
The company has partnered with
Grupo Distelsa in Guatemala, which
also will roll out a store-in-store concept. "They opened seven locations
within their first three months as
franchisees," Gasner says.

OpEning Up
CPR stores are typically located in
retail shopping centers, and CPR provides a complete start-up program
that includes site selection assistance
and aid during the build-out. "We provide franchisees with a 3-D rendering
of what the complete build-out will
look like afterwards," Gasner says.
The company provides extensive
training; its training system is ISO
9001:2008 certified. "We're the only
company in this space that has that

CPR says it the only company in its
space with a training system that is ISO
9001:2008 certified.

FALL 2016

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
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