Franchising Today - Fall 2016 - 74

DENTSMART
www.dentsmart.com / Headquarters: Murfreesboro, Tenn. / Specialty: Paintless dent
repair / Ron Whitton Jr., owner: "Our approach is to seek out partnerships."

To the Rescue

Dentsmart provides unique, accountable, reliable and
credible paintless dent repair service. BY ERIC SLACK

BE

FO

RE

Sooner or later, every vehicle
suffers some damage. For cars affected
by dings, dents and hailstones, a company such as Dentsmart provides just
the solution they need. But Dentsmart
has created a different business model
for a niche that has traditionally been
served in a fly-by-night fashion. Its
expertise is in paintless dent repair
(PDR) for cars affected by accidental
parking lot dents or damaged by hailstones. The PDR technique removes
dents or dings from auto body panels
without using fillers or repainting.
"We started in Illinois in 2000, and
PDR technicians would traditionally
compete against body shops," owner
Ron Whitton Jr. says. Whitton owns
the company along with Dave and
Debbie Haxton. "Local PDR techs
served car dealerships and fix door
dings, and the hailstorm chasers waited for hail to hit to enter a community and provide service. Our approach
is to seek out partnerships with body
shops and build relationships with insurance companies."

AF

TER

Dentsmart's paintless dent repair process
removes dents or dings from auto body
panels without using fillers or repainting.

Standing Out

To provide greater value to its franchisees,
Dentsmart helps with marketing to
insurance companies in its territories.

74

franchising-today.com

FALL 2016

Dentsmart takes a proactive approach
to building relationships with body
shops and insurance companies. The
company can deliver quality hail response services to body shops because
it is not route-based. This allows its
technicians to be available when body
shops have customers needing service. Dentsmart also has a "one-car
promise" with body shops, serving
partners no matter the size of a job.


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
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