Franchising Today - Fall 2016 - 78

MATTRESS DEPOT USA
www.mattressdepotusa.com / HQ: Bellevue, Wash. / Employees: 75 / David Smith,
president: "All of the focus is on business processes and the customer experience."

Mattress Depot USA allows consumers
to buy factory closeout mattresses from
first-tier manufacturers.

Sleep Tight
Finding good partners is Mattress Depot USA's goal
as it branches out from the Northwest. BY ERIC SLACK
Since 2002, Mattress Depot
USA has demonstrated that consumers can actually enjoy the mattress-buying experience. The company has come a long way since starting
its days as a small side business operating out of a warehouse.
Today it remains a family owned
business, but it has a presence in many
markets in Washington State. Now,
the company's foray into franchising
is helping Mattress Depot grow into
new markets.
"We had been turned off by the
whole process of mattress shopping
78

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FALL 2016

with few options, limited selection of
product and prices, and a high-pressure in-store experience," President
David Smith says.
"We saw a niche for a concept where
people could buy factory closeouts
from first-tier manufacturers supplemented with second-tier brands,"
he adds. "We saw a very steady interest level early on, and our warehouse
was attracting people from distances
of up to an hour away. We opened our
first store location in 2003. It became
a success right away, and we have been
growing from there."

Spreading

itS

WingS

Since day one, Mattress Depot has
maintained its commitment to selling high-quality, brand name mattress sets at discounted prices in a
low-pressure environment. The company's sleep consultants work to provide customers with knowledge and
unbiased information on products so
they can make an educated purchasing decision.
Thus far, Mattress Depot has added
three franchised locations along with
its 22 corporate-owned stores. Additionally, a fourth franchise will open
in September.
"As we looked to grow outside of
Washington, we knew we'd need to
add more layers if we wanted to grow
our corporate footprint," Smith says.
"That is why we saw franchising as
a good option, and we know it gives


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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
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Franchising Today - Fall 2016 - Cover3
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