Franchising Today - Fall 2016 - 81

MATTRESS DEPOT USA

YOU
HAVE
"YOU HAVE
TO BE ABLE TO SELL THE

CUSTOMER WHEN THEY COME IN,
AND THE TOUGHEST PORTION IS
THAT SALES PROCESS."

able spaces," Smith says. "That first one
has been performing since day one. Now
we have franchised locations in Oregon,
and Spokane and Boise are on the way."
Similar to its early corporate store
growth phase, Mattress Depot is looking to add two to three franchisees per
year to its footprint. As it grows, the
company wants to extend its reach further outside of Washington into markets like Oregon, Idaho and Canada.

North of the border is an area where
the company sees a significant amount
of opportunity.
"Our Bellingham franchisee lives in
Canada and can help us go international," Smith says. "That market is even
more of a monopoly market with only a
few smaller regional chains."
The company knows it will need to
add to its human capital to ensure it can
support its franchising pursuits in every

area, from sales and vetting prospects
to consulting, training and beyond. Ultimately, Mattress Depot believes there
will be opportunity to grow around the
entire United States and Canada.
"There are other competitors in our
business, but there are few mattress franchise companies," Smith says. "This is an
industry that has seen a lot of consolidation over the last decade, and we feel that
we can do things differently by having a
single consolidated brand that utilizes a
franchised approach to growth."
Malouf started 13 years ago with a passion for making personalized, luxurious sleep solutions attainable to anyone. Its
wide range of products, including pillows, sheets, frames,
protectors and toppers, is designed to create an ideal sleep
experience. Malouf's Northern Utah headquarters is part of
its 1.5 million square foot presence that, along with its North
Carolina facilities, provide industry-leading delivery speeds
across the United States.

FALL 2016

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Table of Contents for the Digital Edition of Franchising Today - Fall 2016

Contents
Franchising Today - Fall 2016 - Cover1
Franchising Today - Fall 2016 - Cover2
Franchising Today - Fall 2016 - 1
Franchising Today - Fall 2016 - Contents
Franchising Today - Fall 2016 - 3
Franchising Today - Fall 2016 - 4
Franchising Today - Fall 2016 - 5
Franchising Today - Fall 2016 - 6
Franchising Today - Fall 2016 - 7
Franchising Today - Fall 2016 - 8
Franchising Today - Fall 2016 - 9
Franchising Today - Fall 2016 - 10
Franchising Today - Fall 2016 - 11
Franchising Today - Fall 2016 - 12
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Franchising Today - Fall 2016 - 14
Franchising Today - Fall 2016 - 15
Franchising Today - Fall 2016 - 16
Franchising Today - Fall 2016 - 17
Franchising Today - Fall 2016 - 18
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Franchising Today - Fall 2016 - 33
Franchising Today - Fall 2016 - 34
Franchising Today - Fall 2016 - 35
Franchising Today - Fall 2016 - 36
Franchising Today - Fall 2016 - 37
Franchising Today - Fall 2016 - 38
Franchising Today - Fall 2016 - 39
Franchising Today - Fall 2016 - 40
Franchising Today - Fall 2016 - 41
Franchising Today - Fall 2016 - 42
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Franchising Today - Fall 2016 - 48
Franchising Today - Fall 2016 - 49
Franchising Today - Fall 2016 - 50
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Franchising Today - Fall 2016 - Cover3
Franchising Today - Fall 2016 - Cover4
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