Franchising Today - Winter 2017 - 1

EDITOR'S LETTER
WINTER	2017

WWW.FRANCHISING-TODAY.COM
EDITORIAL	DIRECTOR	
John Krukowski
jkrukowski@khmginc.com
MANAGING	EDITOR
Staci Davidson
SENIOR	EDITORS
Alan Dorich, Jim Harris, Bianca Herron, Janice
Hoppe-Spiers, Tim O'Connor, Kat Zeman
CONTRIBUTING	WRITERS
Sylvain Bellaïche, Colby Cavanaugh,
Bucky Cook, Bill Corbett Jr.,
Ben Davis, Chris Kelsch, Faith Popcorn,
Heather Ripley, Cramer Soebbing,
Ed Teixeira, John Waldmann
ART	DIRECTOR	
Vida Soriano
GRAPHIC	DESIGNERS	
Stephanie Linquist, Ellen Lynch,
Jonathan Lyzun
PRODUCTION	COORDINATOR
Michelle DeCeault
SENIOR	VICE	PRESIDENT
Jason Quan
PROJECT	COORDINATORS
Anne Gray, Alex Kudrikow,
Abby Randol, Julie Veternick
VICE	PRESIDENT	OF	SALES	
Steve Campagna
DIRECTOR	OF	WEB	AND	REPRINT	SALES
Dash Blankenship
dblankenship@khmginc.com

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@FRANCHISINGMAG
LIKE	US	ON	FACEBOOK:
@FRANCHISINGTODAYMAG

KNIGHTHOUSE	PUBLISHING
150 North Michigan Avenue
Suite 900
Chicago, IL 60601

RIGHT BEHIND YOU
THIS
AN
This isIS
an era
whenERA
many employees are
looking over their shoulders, nervously
wondering whether they will be replaced
on the job by an algorithm. There is a bit of
hysteria at work here, but it's not mere paranoia, either. After all, self-driving cars and
trucks are around the corner, and the automation revolution that began decades ago in
manufacturing increasingly finds purchase
in service and other industries.
Sure, every issue of Franchising Today
contains advice on how franchise pros can
take advantage our fast-evolving technology tools. But there is one key ingredient to
your success that is here to stay: people. And
that's unlikely to change, unless we figure
out a way to hire robots to sell sandwiches
and swim lessons to other robots.
Writing on page 24, Lendio's Ben Davis
cites a statistic sure to warm the hearts of
many brick-and-mortar businesses: generation Z - the teenagers pushing aside millennials as the most talked-about age cohort
- prefer to shop in a store 67 percent of the
time, according to the National Retail Federation. Ninety-eight percent of gen Z still
makes their purchases at physical stores.

Now, that might be because they don't
have permission to use the family credit
card online. Or they're going to the mall because that's where all their friends are and
what else is there for them to do? But it does
suggest that this most digitally comfortable
of generations is developing an affinity for
shopping across a counter from another
person, and not just through a screen.
It turns out what we really see over our
shoulders is generation z. Our task will be
to keep them engaged with our franchises as
they and technology continue to mature.

Los	Angeles	location
500 South Grand, Suite 1450
Los Angeles, CA 90071
PLEASE NOTE: The opinions expressed by
contributors and advertisers within this
publication do not necessarily coincide with
those of the editor and publisher. Every
reasonable effort is made to ensure that the
information published is accurate, but no
legal responsibility for loss occasioned by
the use of such information can be accepted
by the publisher. All rights reserved. The
contents of the magazine are strictly
copyright, the property of Knighthouse
Publishing, and may not be copied, stored in
a retrieval system, or reproduced without
the prior written permission of the publisher.

EDITORIAL DIRECTOR
JKRUKOWSKI@KHMGINC.COM
WINTER 2017

franchising-today.com	

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2020_vol5issue1a
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017summer
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
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