Franchising Today - Winter 2017 - 14

Column by Sylvain Bellaïche

Digital tools can help franchisees signal
to their guests that they are sincerely
devoted to customer satisfaction.

POWERFUL PLATFORM
ten things hotel franchisees should know about
digital communications tools like beacon technology.

	

THETheRAPID
IN POPULARITY
rapid rise inRISE
popularity
hospitality sector that could benefit
of Airbnb and similar services has
served both as a warning and as an
inspiration to hotel franchisees. On
one hand, placing the ability to both
offer and book lodging directly into
consumers' hands reduces the need
to pay for traditional hotel booking
services. On the other hand, the roles
of digital technology and digital marketing can inspire the hospitality sector as a whole to improve the guest
experience while creating loyalty for
your franchise.
Here are 10 insights about the integration of digital marketing into the

14

franchising-today.com

WINTER 2017

hotel franchisees by differentiating
them from others in the playing field:
	 Digital signage can help create a
positive image of your hotel while
providing useful information to
your guests. On first stepping foot
into a hotel lobby, customers can
be "wowed" by your use of digital
signage to provide them with innovative and sleek information.
Digital signage can help elevate
the image of your hotel and also
provide important information
about your facilities and information on local restaurants, stores,

	

spas, bars and transportation, all
of which help deliver excellent
customer service.
		Digital marketing can be easy
to implement and within your
budget. Advances in beacon technology and digital signage have
made their implementation
both user-friendly and pocketbook-friendly for hospitality
franchisees. Enhanced interfaces
on the computer screen can be
easily controlled by a single person, with specific messages and
information easily uploaded and
transmitted to guests at one or
many locations. The costs for this
implementation can be well within the budget of a hotel franchisee.
		Digital media and millennials
mix well. Free Wi-Fi, beacons and
digital signage technologies are a
great way to communicate with


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2020_vol5issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4b
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue3
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017fall
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016summer
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