Franchising Today - Winter 2017 - 2

TABLE OF CONTENTS | WINTER 2017

DEPARTMENTS
Digital Publicity
The new reality: Marketing for franchises now includes
monitoring your online reviews. Page 6

Employee Retention
Five tips to reduce employee turnover and absenteeism in
your franchise business. Page 8

Financing Growth
Here are three ways for a franchise to finance its growth.
Which works best for you? Page 10

Crisis Communication
Four tips to help ensure effective email communication
during an emergency. Page 12

Digital Marketing

28
ON THE COVER

Aqua-Tots Swim
Schools
Xxxxxxxx
Xxxxxxxxxxxxxxx

Ron Sciarro started Aqua-Tots in 1991 with one goal in
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
mind: to provide quality swim programs for parents to
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enroll their children in. In 2005, Sciarro and Paul Preston
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turned the seasonal swim school operation
intoXX
a yearxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx.
PAGE
round business by opening a state-of-the-art training
center. Soon, they launched the Aqua-Tots Swim Schools
franchise model. PAGE 28

Ten things hotel franchisees should know about digital
communications tools like beacon technology. Page 14

The Video Game
Why franchisees and franchisors must embrace mobile
video - now. Page 16

Emerging Trends
A futurist sees a lot of green ahead for businesses and consumers who care to partake. Page 20

The Franchise Team
Why it's so important to cast a unified corporate vision
amid competing priorities. Page 22

Keys to Success
Building a customer experience is still critical for a franchisee, even in our digital age. Page 24

System Growth
Communicating better information can accelerate a franchise system's success. Page 26

Last Look
Page 96
2

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WINTER 2017


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
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Franchising Today - Winter 2017 - Cover2
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