Franchising Today - Winter 2017 - 23

THE FRANCHISE TEAM

port team. The nature of that growth,
the skill sets developed and resources allocated must always be part of an
overall plan that reflects the mission,
values and priorities of the organization. Strategic decision-making is
the art behind successful, well-managed growth.
Generally, all resource allocation is
a question of building profit and adding value at the individual unit level.
However, it is also important to balance the ROI mentality with support
for the needs of everyone involved in
the operation.
A great company is one that runs
like a family, with respect, support
and understanding for all members,
including franchise owners, franchise
team members, support staff, local
communities and vendors.

Strategize

and

Streamline

Communication and resource allocation are much simpler when
brands are just starting out. In the
early days of a small brand, it's easy
to keep everyone in the loop because
your staff is smaller, everyone wears
many "hats" and departments really don't exist. Oftentimes decisions
are made by one person or a few, and
sometimes they are made reactively
as issues arise rather than proactively or strategically.
As your franchise system begins
to grow, you'll find that departments
evolve out of functional necessity:
food safety, quality control, marketing, finance, IT, franchise development and more. As team members
develop deeper levels of expertise,
competition for resources starts to
emerge among the different functional areas.
Corporate leadership is responsible for setting a strategic vision and
communicating it to team members

As your franchise system begins to grow,
you'll find that departments evolve out
of functional necessity.

so that everyone understands how
to prioritize a much wider range of
responsibilities. The key is to stay
focused on meeting the needs of the
customers; in this case, the franchise
owners. A growing brand presence
necessitates streamlined systems and
processes to ensure all of the needs of
franchisees, customers and vendors
are being met.

Unify yoUr ViSion
Building a new brand is not for the
faint of heart, and the enthusiasm of
those who are excited by this challenge guarantees that there will be
competing ideas and vision. You need
to clearly define your primary drivers,
and then default to them whenever
you are in doubt.
At Your Pie, our top priority is to
support our franchisees by attaining
unit profitability, safeguarding food
quality, supporting local giveback and
promoting continuous innovation.
An idea, need or initiative must align

with at least one of those buckets to
be considered for resource allocation.
When making decisions about profitability, also consider how those decisions benefit every member of the
company. At the end of the day, it's
all about casting a unified corporate
vision and communicating the mission consistently at every level of the
brand. If your team understands the
overarching "why" behind every decision you make, you'll receive stronger
buy-in and dedication to the company's vision and mission.
Casting vision certainly starts with
leadership, but it is ultimately carried
out by the corporate team, franchise
owners and store-level team members. If you focus on their success,
yours will surely follow.
Bucky Cook is CEO of Your Pie. He has
gained extensive experience in the restaurant
and franchising industries since 1984, when he
joined Heavenly Ham as a startup and led the
brand for 15 years as CEO. In 2010, Cook became the
CEO of Your Pie, where he is also a franchisee.
WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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