Franchising Today - Winter 2017 - 28

AQUA-TOTS SWIM SCHOOLS
www.aqua-tots.com / HQ: Mesa, Ariz. / Specialty: Swim lessons / Paul Preston,
co-founder and director of franchise development: "We're loved by our communities."

Aqua-Tots says its clients expect
three things: great swim lessons in
great facilities with great instruction.

A Splashing Success
Aqua-Tots Swim Schools prioritizes its seven core values to help it
grow and expand. BIANCA HERRON
Ron Sciarro started Aqua-Tots
in 1991 with one goal in mind: to provide quality swim programs for parents to enroll their children in.
In 2005, Sciarro and Paul Preston
turned the seasonal swim school operation into a year-round business by
opening a state-of-the-art training
center. Soon, they launched the AquaTots Swim Schools franchise model.
Preston, who is director of franchise development, says the Mesa,
Ariz.-based company awarded its
first franchise in 2007 in Peoria, Ariz.
Since then, Aqua-Tots has had signif28

franchising-today.com

WINTER 2017

icant growth, currently with 82 locations operational across the United
States and internationally in Canada,
Europe, Southeast Asia, Mexico and
the Middle East.
"We have 50 to 55 new schools slated
to open within the next 24 months,"
Preston says. "We're teaching great
swim lessons and we're loved by our
communities."

Keys To success
Aqua-Tots is 100 percent dedicated to
teaching children how to swim and be
safe around water. The company has

eight swim levels, which start with
children at four months and go on to
12 years old. Preston notes its clients
have come to expect three things from
Aqua-Tots: great swim lessons in great
facilities with great instruction.
"Our state-of-the-art facilities are
designed for swim instruction, so
they're very clean and family friendly," he explains. "The pool water is
comfortable at 88 degrees and the air
temperature is about the same, which
is very conducive for teaching kids
four months to age 12 how to swim."
He adds that Aqua-Tots' lobbies,


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
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