Franchising Today - Winter 2017 - 31

AQUA-TOTS SWIM SCHOOLS

Aqua-Tots wants to open only 20 to 30
new locations each year to ensure it has
the best people in place to operate them.

	 Aqua-Tots	combines	these	core	values	with	being	a	leader	in	its	industry.	
"We're	 not	 just	 about	 our	 great	 core	
values,	but	winning,"	Preston	says.		He	
adds	that	the	franchise	aims	to	be	the	
best	 in	 the	 children's	 sector,	 and	 not	
just	in	swimming.	
	 "We	feel	our	competition	is	Gymboree,	Little	Gym	and	My	Gym,"	Preston	
says.	 "We	 compare	 ourselves	 to	 other	 brands.	 That's	 what	 we	 have	 our	
goals	and	eyes	set	on,	and	our	core	values	 help	 us	 guide	 how	 we're	 going	 to	
achieve	that."	

Seeing growth
Aqua-Tots	 employs	 3,000	 people	
throughout	 its	 franchise	 units.	 "We	
are	really	proud	to	be	able	to	provide	a	
community	and	business	that's	meaningful	 and	 purposeful	 to	 our	 employees,"	Preston	explains.	
	 "It	 is	 really	 neat	 when	 we	 think	
about	 how	 many	 people	 are	 out	 there	

helping	 children	 to	 swim	 and	 be	 safe	
around	water."	
	 As	 the	 franchise	 looks	 ahead,	 it	 is	
focused	 on	 strategically	 expanding	
its	 current	 franchise	 network.	 "We're	
looking	for	the	right	franchise	owners	
who	want	to	come	into	the	system	and	
serve	 their	 community,	 create	 great	
teams	 of	 people	 within	 the	 schools,	
and	teach	kids	to	swim,"	he	says.	
	 He	 adds	 that	 although	 Aqua-Tots	
could	open	50	new	facilities	per	year,	it	
is	only	opening	20	to	30	to	ensure	it	has	
the	right	people.	
	 "About	 75	 percent	 of	 our	 growth	 is	
within	 our	 current	 franchise	 system,"	
Preston	 explains.	 "Everyone	 of	 our	
franchise	 owners	 is	 a	 multi-owner,	 so	
we	 know	 we're	 a	 good	 business	 that	
they	want	to	be	a	part	of.	As	we	move	
forward,	part	of	our	journey	is	to	keep	
working	 hand-in-hand	 with	 our	 franchise	owners.	That's	how	we'll	continue	to	be	successful."	
WINTER 2017

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31


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
Franchising Today - Winter 2017 - 5
Franchising Today - Winter 2017 - 6
Franchising Today - Winter 2017 - 7
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Franchising Today - Winter 2017 - 30
Franchising Today - Winter 2017 - 31
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Franchising Today - Winter 2017 - 38
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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