Franchising Today - Winter 2017 - 32

ART VAN FURNITURE
www.artvan.com / HQ: Warren, Mich. / Specialty: Home furnishings / Keri Durkin,
vice president of franchising: "Ultimately, we want to be No. 1 in the markets we serve."

Pursuing Opportunity
Art Van Furniture aims to be one of the leading furniture retailers
by 2019. BY BIANCA HERRON
	 The	team	at	Art	Van	Furniture	attributes	its	success	to	three	key	factors:	
people,	 processes	 and	 philanthropy.	
"Art	 Van	 has	 a	 tremendous	 sense	 of	
duty	 to	 the	 community,"	 says	 Vice	
President	of	Franchising	Keri	Durkin.	
"Art	 Van	 believes	 in	 stewardship	 not	
just	 for	 business	 but	 because	 it's	 the	
right	thing	to	do."		
	 Most	recently,	the	company	hosted	
a	celebratory	ribbon-cutting	community	 event	 at	 its	 newest	 location	 in	
Kildeer,	Ill.	The	grand	opening	of	the	
41,000-square-foot	 showroom	 was	
held	Oct.	14	and	attended	by	Village	of	
Kildeer	 President	 Nandia	 Black,	 Art	
Van	Furniture	executives	and	special	
guest	 Nigel	 Barker,	 internationally	
renowned	celebrity	photographer,	TV	
personality,	radio	host	and	author.	

ExpandEd portfolio

Art Van Furniture is focusing on growing
its franchised store division at an
exponential rate.

In 1959, Art Van Elslander
founded	 Art	 Van	 with	 one	 goal	 in	
mind:	 to	 provide	 customers	 with	
quality,	 affordable	 furniture	 and	 unparalleled	service.	
	 Known	today	as	Art	Van	Furniture,	
the	 Warren,	 Mich.-based	 company	
operates	 more	 than	 120	 stores	 -	 18	
of	 which	 are	 franchise	 locations	 -	
32

franchising-today.com

WINTER 2017

throughout	 Michigan,	 Ohio,	 Indiana,	
Illinois	 and	 Iowa.	 This	 also	 includes	
its	 freestanding	 Art	 Van	 PureSleep	
mattress	stores	and	Art	Van	Flooring	
stores,	as	well	as	its	full	service	e-commerce	website.	Van	Elslander	sold	the	
family-owned	 company	 last	 March	
to	 Boston,	 Mass.-based	 equity	 firm	
Thomas	H.	Lee	Partners.	

Art	 Van	 Furniture	 recently	 opened	
two	 stores	 in	 the	 Chicagoland	 area,	
as	 well	 as	 a	 corporate	 store	 in	 Michigan	 in	 January.	 Although	 Art	 Van	
Furniture	 has	 strategic	 growth	 plans	
for	 both	 its	 corporate	 and	 franchise	
stores,	 it	 is	 focusing	 on	 growing	 its	
franchise	 division	 at	 an	 exponential	
rate,	which	launched	five	years	ago.	
	 Thus	 far,	 the	 St.	 Louis	 market	 is	
its	 largest	 franchise	 market	 with	 six	
stores,	five	of	which	will	open	by	February	2018.	By	the	end	of	2018,	Art	Van	
Furniture's	goal	is	to	have	more	than	
30	franchise	locations.	
	 That	 push	 starts	 with	 St.	 Louis-based	 Rothman	 Furniture	 &	 Mattress,	which	is	currently	Art	Van	Fur-


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
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