Franchising Today - Winter 2017 - 34

ART VAN FURNITURE

bring the Art Van experience to more
consumers," Durkin says, noting that
the key is creating a "hub and spoke
concept for expansion, feeding off
nearby corporate markets."
"Chicagoland is a great example,"
she says. "Ideally we would like to have
franchise locations that leverage key
markets. This includes locations such
as DeKalb, Ottawa, Kankakee and Joliet, which create franchise locations
around the hub of Chicago. We want
to leverage this model throughout our
defined 600-mile radius."

Thinking AheAd

The Warren, Mich.-based company
operates more than 120 stores, 18 of
which are franchise locations.

niture's largest franchise agreement.
The new franchise partnership will
add six stores to Art Van Furniture's
growing roster, further expanding its
footprint into Michigan, Illinois, Ohio,
Indiana, Iowa and Missouri. "This is a
win-win," Durkin says. "St. Louis is a
billion-dollar furniture market for Art
Van Furniture and we have a partner
who knows the market well. Soft open
will be Jan. 2018 and in February we

ServeCo When franchising is a preferred method of expansion,
consistency, quality and brand value are all at risk. For over 30 years
ServeCo has been a partner with leading home furnishings franchisors building programs that preserve the essence of the parent retailer's vision while simultaneously developing new and innovative
streams of revenue.
ServeCo offers a customizable menu of administrative support
and field labor to offset the financial and energy drain of in-home
service. A brand is only as valuable as the consistent execution of
the services it promises. ServeCo is a trusted and vetted partner in
those endeavors.
Additionally, ServeCo develops retailer branded value-add
opportunities that include service contracts, product loyalty programs and mattress essentials. The result is increased revenue,
profit and goodwill for the franchisor who is pioneering a new identity into their market.
Discover why Art Van Furniture trusts ServeCo with their
reputation.

34

franchising-today.com

WINTER 2017

will have grand openings for five store
locations. We're focused on taking a
great brand that's been developed and
expanding it more into the Midwest
and Northeast."

Art Van Furniture chooses its franchise partners very carefully, according to Durkin. She adds that the
company looks for shared values
including passion, accountability,
respect, being a team player, demonstrating new thinking, ethics, and being both respectful and supportive.
"Those are the core values we expect not only all company employees
to have, but also our franchisees,"
Durkin says. "We want to see the same

ART
VAN
SEES AS A
"ART VAN
SEES FRANCHISING
MEANS TO ENTER MORE MID-LEVEL
MARKETS AT A FASTER PACE."
- KERI DURKIN

In addition to possible mergers
and acquisitions, Art Van Furniture's franchise division is also considering additional opportunities in
Ohio, Pennsylvania, Kentucky, Tennessee, West Virginia, Virginia and
New York.
"The company sees franchising
as a means to enter more mid-level
markets at a faster pace allowing us to

things in their organization because
our vision is to exceed the expectation
of every guest, every time. Ultimately,
we want to be No. 1 in all of the markets we serve."
Once a franchisee has signed on,
Art Van Furniture provides them with
several pillars of support to help grow
their business, including merchandising and marketing, e-commerce,


http://www.franchising-today.com

Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
Franchising Today - Winter 2017 - 5
Franchising Today - Winter 2017 - 6
Franchising Today - Winter 2017 - 7
Franchising Today - Winter 2017 - 8
Franchising Today - Winter 2017 - 9
Franchising Today - Winter 2017 - 10
Franchising Today - Winter 2017 - 11
Franchising Today - Winter 2017 - 12
Franchising Today - Winter 2017 - 13
Franchising Today - Winter 2017 - 14
Franchising Today - Winter 2017 - 15
Franchising Today - Winter 2017 - 16
Franchising Today - Winter 2017 - 17
Franchising Today - Winter 2017 - 18
Franchising Today - Winter 2017 - 19
Franchising Today - Winter 2017 - 20
Franchising Today - Winter 2017 - 21
Franchising Today - Winter 2017 - 22
Franchising Today - Winter 2017 - 23
Franchising Today - Winter 2017 - 24
Franchising Today - Winter 2017 - 25
Franchising Today - Winter 2017 - 26
Franchising Today - Winter 2017 - 27
Franchising Today - Winter 2017 - 28
Franchising Today - Winter 2017 - 29
Franchising Today - Winter 2017 - 30
Franchising Today - Winter 2017 - 31
Franchising Today - Winter 2017 - 32
Franchising Today - Winter 2017 - 33
Franchising Today - Winter 2017 - 34
Franchising Today - Winter 2017 - 35
Franchising Today - Winter 2017 - 36
Franchising Today - Winter 2017 - 37
Franchising Today - Winter 2017 - 38
Franchising Today - Winter 2017 - 39
Franchising Today - Winter 2017 - 40
Franchising Today - Winter 2017 - 41
Franchising Today - Winter 2017 - 42
Franchising Today - Winter 2017 - 43
Franchising Today - Winter 2017 - 44
Franchising Today - Winter 2017 - 45
Franchising Today - Winter 2017 - 46
Franchising Today - Winter 2017 - 47
Franchising Today - Winter 2017 - 48
Franchising Today - Winter 2017 - 49
Franchising Today - Winter 2017 - 50
Franchising Today - Winter 2017 - 51
Franchising Today - Winter 2017 - 52
Franchising Today - Winter 2017 - 53
Franchising Today - Winter 2017 - 54
Franchising Today - Winter 2017 - 55
Franchising Today - Winter 2017 - 56
Franchising Today - Winter 2017 - 57
Franchising Today - Winter 2017 - 58
Franchising Today - Winter 2017 - 59
Franchising Today - Winter 2017 - 60
Franchising Today - Winter 2017 - 61
Franchising Today - Winter 2017 - 62
Franchising Today - Winter 2017 - 63
Franchising Today - Winter 2017 - 64
Franchising Today - Winter 2017 - 65
Franchising Today - Winter 2017 - 66
Franchising Today - Winter 2017 - 67
Franchising Today - Winter 2017 - 68
Franchising Today - Winter 2017 - 69
Franchising Today - Winter 2017 - 70
Franchising Today - Winter 2017 - 71
Franchising Today - Winter 2017 - 72
Franchising Today - Winter 2017 - 73
Franchising Today - Winter 2017 - 74
Franchising Today - Winter 2017 - 75
Franchising Today - Winter 2017 - 76
Franchising Today - Winter 2017 - 77
Franchising Today - Winter 2017 - 78
Franchising Today - Winter 2017 - 79
Franchising Today - Winter 2017 - 80
Franchising Today - Winter 2017 - 81
Franchising Today - Winter 2017 - 82
Franchising Today - Winter 2017 - 83
Franchising Today - Winter 2017 - 84
Franchising Today - Winter 2017 - 85
Franchising Today - Winter 2017 - 86
Franchising Today - Winter 2017 - 87
Franchising Today - Winter 2017 - 88
Franchising Today - Winter 2017 - 89
Franchising Today - Winter 2017 - 90
Franchising Today - Winter 2017 - 91
Franchising Today - Winter 2017 - 92
Franchising Today - Winter 2017 - 93
Franchising Today - Winter 2017 - 94
Franchising Today - Winter 2017 - 95
Franchising Today - Winter 2017 - 96
Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2020_vol5issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue3a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2019_vol4issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue4
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue3
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue2
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2018_vol3issue1
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2017spring
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016winter
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/ft_2016summer
http://www.nxtbookMEDIA.com