Franchising Today - Winter 2017 - 37

MIRACLE METHOD

what they are being provided with,"
O'Kane explains.
With a strong support system and
team at the corporate level, Miracle
Method aims to have the phone ringing before new franchisees even open
their doors. That will help them become busy faster and achieve a positive cash flow sooner, laying a strong
foundation for sustained growth,
which is also complemented by being
a mobile service business. There is
no waiting for customers to come to
a costly retail location, but instead,
free in-home estimates drive business
right out of the gate.
The company has 140 locations and
90 franchise owners. Only one office
is corporate-owned. It is located in
Colorado Springs and it primarily
serves as a training ground for new
franchisees. "Our focus is very much
on supporting our franchise owners
and not on operating corporate locations," O'Kane says.
Although they do not perform the
refinishing themselves, every owner
must complete three weeks of training, covering every aspect of running
the business from the technical work
to marketing and hiring. Office managers and technicians must also participate in training courses either at
Miracle Method's headquarters in
Colorado Springs or at its satellite
training facilities in Texas and California. "It covers the whole gamut of
running a Miracle Method business,"
O'Kane says of the program.

This is an example of a bathroom before
Miracle Method applied its refinishing services,
and below is the finished project.

Supporting growth
After 38 years of steady expansion,
Miracle Method is beginning to speed
up its growth. The company's goal is
to add one or two franchises a month
during the next year. To support that
pace of growth, the company has
spent the past year-and-a-half build-

ing up its infrastructure and investing
in training, IT software, customer relationship management systems and
adding people in its corporate office.
"We've really been working heavily
over the past couple of years with the
introduction of new team members

gearing up our marketing efforts,"
O'Kane says.
The company targets residential
and commercial customers through
local and national marketing campaigns that touch websites, digital,
traditional and social media. Because
WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
Franchising Today - Winter 2017 - 5
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