Franchising Today - Winter 2017 - 41

FISH WINDOW CLEANING®

to Merrick. "I bought the window
cleaning business and I was the window cleaner as I learned how to run
scheduled routes for commercial businesses," he says. "I am grateful I started with the hands-on experience so as
I grew the business and added employees, I could always identify with challenges our franchisees experienced."
The hands-on experience is still
evident at the St. Louis headquarters
with the original window cleaning
home office and the franchise office
residing in the same building. Along
with running the window cleaning business, the home office works
alongside headquarters and participates in discovery days and in training
new franchisees.
Merrick changed the name of the
company when he purchased it in
January 1978 from Mark's Window
Cleaning to Fish Window Cleaning.
He chose "Fish" because of the Christian fish symbol and because of his belief that God opened up this window
of opportunity.
Today, 80 percent of Fish Window
Cleaning's business is commercial
properties, including ground level
storefronts and one- to three-story
office buildings. The remaining 20
percent is residential.
"We will always treat every customer as though they are our only
customer," the company says.
Fish Window Cleaning has remained successful over the past 40
years because of its reliability, President and franchisee Randy Cross says.
"Customers want us to show up at
least once per month with most wanting service every two weeks. Some
even request weekly service," he adds.
"We conduct national surveys every
two to three years to validate this fact.
It's reliability our customers seek and
what they are appreciative of."

Fish Window Cleaning says it is attractive
to franchisees because it offers a good
work-life balance.

GoinG StronG
Merrick and his wife, Linda, recently
celebrated 50 years of marriage and in
January the couple will celebrate the
40th anniversary of the business they
built together. The Merricks also have
two sons who have grown up in the
window cleaning business. "We are
grateful for the support of our family, friends and many faithful employees," Mike Merrick says. "From what I
understand from the government statistics, three-and-a-half years is the
average life of a business, so it's pretty
neat for us to be in business 40 years."
"It's about finding your niche in
business and sticking with that niche
even though your operations are constantly being updated," he continues.
"You stay with the same vision, core
values and stick to what you know,
and it works. Windows still get dirty
and people still want them clean.
That's the beauty of it."
Cruises are a favorite pastime for
the Merrick family, so the company
has extended an invitation to a majority of its staff and franchisees to join
them on a cruise for a week in Janu-

ary. "The decision to go on the cruise
is optional, but it says a lot about our
system when franchisees are willing
to sacrifice personal vacation time
and funds to join us for our anniversary cruise celebration," Cross says.
"The company will also celebrate the
40th anniversary during the annual
convention in July."

GrowinG

a

FranchiSe

"I had the dream of franchising for
several years," explains Merrick. After
20 years in business, he decided the
time was right to franchise Fish Window Cleaning. "We had worked hard
in developing our internal office processes and believed we had something
that was ready to be shared," Merrick
says. "I had a steep learning curve as
I found out what was required to enter the world of franchising, but I had
a passion to learn and a desire to see
this dream realized. We opened our
first franchise in Tampa, Fla."
Fish Window Cleaning franchisees
include people from all walks of life,
from financing, former politicians,
engineers, IT industries and many
WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

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Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
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