Franchising Today - Winter 2017 - 42

FISH WINDOW CLEANING®

Linda and Mike Merrick founded the
company 40 years ago and Randy Cross
was first a franchisee and now president.

others. Those who succeed with the
company follow systems and processes, and are willing to actively grow
their business with outside sales calls.
"People who are engaging, going out
in the community and offering to
write free estimates make great Fish
franchisees," Cross says.
Fish Window Cleaning is attractive
to potential franchisees because it offers a good work-life balance. Each location operates Monday through Friday from 8 a.m. to 5 p.m. "One thing
I love about being part of Fish is that
we coach our franchisees to work hard
during the days and develop a good
business, but put it down at night
to spend time with family, friends,
attend church or volunteer," Cross
notes. "It doesn't take 60 to 80 hours
a week to succeed in this business."
When Merrick started the company 40 years ago, his sons were young
and he wanted to attend their baseball
games and take family vacations while
42

franchising-today.com

WINTER 2017

still running his business. "You own
the business, the business doesn't
own you," he says. "The beauty of
this business is that it's unbelievably
family-friendly. We get a lot of people
coming to us who are burned out on
travel and they notice their kids are
growing up and they aren't home to
see it."

Trained

To

Succeed

New franchisees will undergo a fiveweek start-up process to find their
location, get materials set up, equipment ordered and advertise for employees. After that is completed, the
franchisee will travel to the company's headquarters in St. Louis to learn
how to clean glass and train employees how to do so, sell the service and
acquire proprietary software.
"They are then ready to open for
business that following Monday,"
Cross explains. "There is a 12-week
post-training process that is extreme-

ly detailed and intentional. We contact franchisees daily for the first few
weeks to guide them and send representatives from corporate out to their
location to spend two-and-a-half days
with them to help them train and bid."
Fish Window Cleaning is on-site to
support its franchisees and help them
with whatever they need to run a successful business. Six to nine months
after the location is open, the representative will return to the location to
check on how the business is running.
"When people come in to be a
franchisee, we teach them how to
run a business," Merrick says. "The
end-product of window cleaning is
simple. I can take them out and show
them how to clean a window, but how
to run the service business is a whole
different ballgame. I'm going to teach
them how to clean windows because
we want them to hire people to clean
windows while they run the business."

deSigned

for

everyone

Fish Window Cleaning regularly develops support programs to help its
franchisees succeed. Jump-Start is a
detailed support program designed to
help the company's franchisees get off
to a good start and get to their breakeven points faster.
"The past few years we have spent
money on Google to drive more leads
that way," Cross explains. "We also
have dedicated sales resources to
drive commercial business towards
the franchisees."
The Restart program is designed to
get franchisees who didn't get off to a
great start or fell away from the business back up and running. The company is also going to be implementing a "step-back process" where the
franchisee can become more absent
while the business still runs properly.
"I no longer live in the territory where


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
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