Franchising Today - Winter 2017 - 43

FISH WINDOW CLEANING®

President and franchisee Randy Cross
says the company's support programs
help franchisees succeed.

Linda and Mike Merrick say founding
Fish Window Cleaning was one of the
best things they ever did.

my business is located because I have
managers and sales teams in place
while I'm absent," Cross says.
Although the goal for some is resale
and Fish Window Cleaning does assist
franchisees in that process, Cross says
his location runs efficiently and generates so much revenue that he can't
imagine why anyone would want to
sell. "We do what we can to facilitate

that process," he adds. "There was a
resale recently that went through a
long-time franchisee who sold it to
his son's in-laws. The franchise can
pass from generation to generation or
even to extended family."

Steady Growth
"This just so happens to be a perfect business in my opinion," Cross

says. "There is a relatively low investment and windows always get
dirty. This business is not going to
get outsourced overseas. Robots are
not cleaning windows and I can see
myself doing it for another 20 to 30
years because it's a steady business
we see continuing for a long period
of time."
Moving forward, Fish Window
Cleaning plans to continue to maintain steady growth. "We would
probably max out somewhere in the
neighborhood of 500 to 600 franchise
locations in the country and we are
about halfway there," Merrick says.
"We just like a nice steady, continued
growth with the business and the revenue stream."
The company will continue to emphasize quality over quantity because
it cares about its franchisees' success.
"Mike and I could put processes in
place to sell 100 units a year, but we
are here to support the franchisees,
help them get off to a good start, make
sure they hit their break-even points
quickly and hit their income goals,"
Cross says. "We want them to stay in
the system for a long period of time
and we work hard on our programs to
reduce the amount of turnover."
"This has been Mike's dream and
the culmination of a dream that has
developed into something pretty
cool," Cross adds. "I love that I've
bought a system that helped me develop a business that provides well for
my family and allows for me to spend
time volunteering and giving back to
the community. It's fun to think about
what the other 225 people are doing
because of what Mike started."
Merrick says founding Fish Window Cleaning was one of the best
things he ever did and he wants his
franchisees to believe that joining was
the best thing they ever did.
WINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
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