Franchising Today - Winter 2017 - 47

SURFACE SPECIALISTS SYSTEMS INC.

President and CEO Dan Kaplan is proud
of the success of his franchisees. "Their
success is my success," he says.

their territories, provided there's
not a franchise there."

Sharing SucceSS
Kaplan is proud of his franchisees.
"Their success is my success," he says,
noting that he enjoys seeing them
grow their business. "I get a lot of satisfaction from somebody else's success that I was able to help."
He sees a strong future for Surface
Specialists. Although there have been
some occasional slowdowns, "The
market has been strong for the last
four years," he says. "We've lined up
a couple new marketing strategies to
try to generate more sales and expand
the business."
This will include the addition of
new franchises. "We're always trying
to expand what we do," he says, noting that it looks for blue-collar franchisees with a business mindset. "We
have to go through quite a few leads to
find that right candidate."

rave reviewS
Surface Specialists' satisfied franchisees include Russ Stark, owner
of Surface Specialists of Arrowhead
Country in Wrenshall, Minn. "Own-

ing a Surface Specialists franchise has
been a fantastic career choice and a
great way to make a living," he said in
a statement.
Stark entered the bathtub repair
business at the age of 18. "Four years
later, I was introduced to Surface
Specialists and was extremely surprised by not only how much more
there was to offer here, but also by
how much higher quality there was to
the materials, processes and scope of
work that Surface Specialists offers,"
he said.
Stark has been pleased by the support he has received. "The Systems
office has always been easy to reach,
easy to talk to, and ready to help at all
times," he added. "I've never felt in the
dark about anything and have always
felt them to be open to any discussion."
Ray Piedt, co-owner of Surface Specialists of Charlotte, N.C., became a
franchisee after 20 years in the information technology/project management field. "It was a lot of work, but
with the close guidance and recipe for

business success of the franchisor, the
business selection has definitely been
a great decision for my wife and myself," he commented.
"The Surface Specialists Systems
Inc. team provides great, continual
support when needed and they are
always looking for new products and
services that we can provide," Piedt
said. "The opportunities to grow my
business have always been there."
Boyce and Carol Cole, owners of
Surface Specialists of Myrtle Beach,
S.C., also praise the company. "Obviously, our background in the construction/remodeling business was a
plus for us, but we still had no experience with any of the diverse services
that Surface Specialists offers, in
contrast to the remodeling business,
which can drag on for months with
each job," they said.
"We were drawn to the structure of
this business, in that you can satisfy a
customer in a very short time, be the
hero, then move on to help your next
customer," the Coles added.

Like New
Surface Specialists offers an array of options to give new life to older bathtubs. In the area of repairs, the
company can fix chips, dings, stains, cracks and other tub damage for fiberglass, acrylic, porcelain and cast
iron bathtubs.
For example, when cracks appear in the floor of a tub, an overlay is necessary. "Through the process
of an overlay, additional support is given to the bottom of the tub and a fiberglass panel is adhered to the
existing surface," the company says.
Surface Specialists' refinishing services also are an effective way to renew tubs when they have a worn
finish or damage over the surface. "Bathtub refinishing or re-glazing can be finished in approximately four
to five hours, and you may begin using the resurfaced bathtub by the next evening, saving you a significant
amount of time and money over other remodeling options," the company says.
The re-finished tubs, it notes, will have a glossy finish and be as durable, if not stronger than, the original
surface. "There will be no mess for you to clean up and tub refinishing can be offered in virtually any
color," Surface Specialists says.
The company also offers remodeling services, which include acrylic bathtub liners and wall liners.
These are a good choice when customers are looking for a more permanent solution than refinishing.
"Since acrylic tub liners, shower liners and wall systems also work with your existing structures, you save
time and money by avoiding costly tear out and full replacement," it says.
Each shower and tub insert is custom molded to fit over the customer's bathtub or shower pan. "Once
measurements are taken and your tub or shower is identified, liners are created by thermo-forming a onefourth-inch thick sheet of acrylic to an exact mold of your bathtub or shower, ensuring the bathtub liner
or shower liner is a perfect fit over the existing tub or shower," the company says.
WINTER 2017

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