Franchising Today - Winter 2017 - 48

MATTRESS DEPOT USA
www.mattressdepotusa.com / HQ: Bellevue, Wash. / David Smith, president, owner
and CEO: "I would like there to be 200 Mattress Depot USAs across the U.S.A."

Business Boom

Owner, President and CEO David Smith says
Mattress Depot USA aims to provide customers
with the correct comfort and support.

Selling Sleep
Celebrating its 15th anniversary, Mattress Depot USA
provides friendly environments. BY ALAN DORICH
Mattress Depot USA provides
its clients with a relaxed, friendly environment, unlike its competitors,
President, CEO and owner David
Smith says. "When you go into a lot of
mattress stores, they'll put salesmen
right up at the front door," he says.
"When you walk in the door, you're
either staring in the face of the salesperson or you've got to respond to
them," he says. "When you walk into
Mattress Depot, there's kind of a flow
where customers can start browsing
before they're [approached]."
Smith, a longtime veteran of the
mattress industry, founded Bellevue,
Wash.-based Mattress Depot USA
in 2002. Previously, he co-founded
48

franchising-today.com

WINTER 2017

a mattress store in Las Vegas with a
partner in 1996.
Although he eventually parted
ways with the Las Vegas stores, the
experience allowed him to form
many contacts in the mattress industry. These proved useful years later,
when Smith got the idea for Mattress
Depot USA after shopping with his
wife in 2002.
"Having been in the back office side,
I was just amazed at what customers
were having to deal with when they
mattress shop," he recalls. Smith
then reconnected with his mattress
industry colleagues and began buying
mattresses from factories across the
United States.

Smith, who had a full-time job with
IBM, sold mattresses on the weekends. "I couldn't believe the growth
and demand," he says. "I had this fulltime job, but on the weekend I was
even busier."
Sales were so strong that Smith
found he could sell five to 10 mattresses per day. When clients wanted
to buy mattresses during the week, he
added a salesperson. "I hired him and
boom, just right off the bat, we were
doing great numbers," he recalls.
Smith then began opening retail
locations. "We started signing leases,
opening up stores and hiring employees," he says. "The business grew to
where I had to leave my other job and
continue to hire more salespeople and
team members to fill the stores."

For everyBody
Today, Mattress Depot USA has 31
locations in Washington and Oregon that sell mattresses, pillows, bed
bases and other products. This year,
Smith notes, marks the company's
15th anniversary.
"It seems just like yesterday that
we celebrated the 10th," he recalls,
noting that the company will mark
the occasion with tent sales at its locations. "We sell like it's a month's
long celebration."
Its stores, he adds, offer a diverse
selection of different brands, including Serta, Simmons and Sealy. "Ninety
percent of our products are manufactured and sourced in the Washington/
Oregon/Pacific Northwest market,"
he adds.
But Mattress Depot USA's associates understand that they are selling
more than a mattress. "We're selling
a good healthy night's sleep," Smith
says, noting that they aim to provide
customers with the correct comfort


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
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Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
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