Franchising Today - Winter 2017 - 49

MATTRESS DEPOT USA

and support. "That's truly what
they want."
Its clients, he adds, range from
millennials to seniors. "We're delivering to the retirement centers
all the time," he says. "At the same
time, we're delivering to these studio apartments. Our business strategy is to be the mattress store for
everybody."

and a sales strategy. "If you're not a
one-man shop and you're starting
out, you're not getting that support,"
Smith says.
"Every year, we get better and

better with our marketing strategy," he continues, adding Mattress
Depot USA ran a successful campaign this Halloween. Although
some might not think the spooky

The CompleTe paCkage
Five of Mattress Depot USA's locations are franchise stores and the
company is planning to add more.
The previous success of the brand
makes it a wise investment for potential franchisees, Smith says.
"It's a brand and business model
that works," he says, noting that this
eliminates the uncertainty that a
franchisee would feel with a business
that has not yet established itself in
the market.
Mattress Depot USA also can guide
its franchisees to avoid the mistakes
they would make if they started a
new business. "As the franchisor, we
provide full complete training support for starting up a new franchisee," he says.
"That starts all the way from
site selection to employee hiring
to training," Smith says. "It's really a complete turnkey package that
they're getting."
The company also directs them
to which vendors they need for the
purchase of signage and carpeting
for their stores. "You already know
you're getting best pricing and best
quality through these pre-approved
vendors," he says.

BeTTer

and

BeTTer

Mattress Depot also provides franchisees with marketing elements,
including the creation of ads, logos
WINTER 2017

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49


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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