Franchising Today - Winter 2017 - 51

SERVICE TEAM OF PROFESSIONALS
www.stoprestoration.com / Headquarters: Bloomington, Ind. / Brian Clark, president
and co-owner: "We're looking for those people who want to build them big."

Simple Approach

Service Team of Professionals seeks franchisees with
big goals to start simple and grow big.
When Brian Clark made the
decision this year to acquire controlling interest in the well-respected
restoration franchise Service Team of
Professionals (STOP), he knew there
were some investments and changes
that would be top priority. Right out
of the gate, with the help of five-year
employee and brother, Daren Clark,
sleeves were rolled up on numerous
technology pieces, including accounting benchmarking software (provided
free to franchisees), more arranged
vendor discounts, insurance company vendor lists and an about-tolaunch, state-of-the-art website and
SEO program. All this, and Brian has
only been at the helm for six months.
An employee of the company for
nearly 28 years, Brian has worked
with STOP's founder and his father,
Mack Clark.
Mack was one of the first in restoration to promote the importance of
marketing. The restoration industry
"BC" (Before Clark) focused almost
exclusively on how to perform restoration tasks. There was no talk of
management or marketing. Brian
chuckles, "Mack has always joked
that when he began speaking at restoration conventions, nobody else had
ever heard the word management."
Mack stumbled into the restoration
world, somewhat accidentally, after
working at large companies such as
Honeywell and BFGoodrich. In 1971,
Mack began his own marketing consulting company to bring big company systems to small companies.

Brian (from left), Mack and Daren Clark
take pride in the level of support STOP
provides to its franchises.

One of his early clients was a struggling restoration firm. The company
brought in Mack to guide its turnaround. With that success, Mack and
his reputation quickly expanded into
the entire cleaning and restoration
industry. By the 1980s, Mack had become widely known for building leading restoration companies all over
North America.
"Mack brought a management and
marketing logic to the industry and
provided clients with easy-to-follow
business training they simply weren't
finding anywhere else," Clark says, reflecting on his father's early success.

Start Simple, Grow BiG
When Brian Clark joined the company in 1990, the seeds of its transformation into one of the leading restoration franchises were already there.
In many ways, STOP already operated as a franchisor. The company had
clients scattered across the country
that all followed the same business
planning, personnel and profit management systems. Further, STOP provided on-call support to guide clients
through any problems or decisions
their businesses faced.
As a consulting company, STOP
oftentimes transitioned janitoriWINTER 2017

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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
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