Franchising Today - Winter 2017 - 52

SERVICE TEAM OF PROFESSIONALS

to teach franchisees its entire system and best practices. The company spends six days with new owners
during the first meeting and then pays
for 14 days of additional training in
mold, smoke, water restoration and
estimating. Six more days of ongoing
training occurs throughout the year at
STOP's three annual conventions.

SeriouS About Growth

STOP currently has 33 locations in
22 states, which gives its franchisees
a lot of opportunity to grow.

al and carpet cleaning companies
into restoration. So it made sense
to keep the mantra of "start simple,
grow big." STOP supports an array
of services, starting with water damage and mold. Then, STOP franchisees can add fire, smoke, biohazard,

want to build a big company," Clark
says. "Our system is built and ready
for this kind of franchisee."
Clark says this "start simple" approach helps franchisees concentrate
on establishing their business systems and the customer experience

The first thing STOP tells new franchisees is that its biggest and best
owners are the ones that call for advice often. "We want to be involved.
If I can't get my franchisees to call us,
how can we help them?" Clark asks.
"And growing each franchisee is the
most important thing here."
Talking with STOP's support teams
gives franchisees an independent perspective on their business operations.
"Nobody has to make a decision without another brain," Clark continues.
"It doesn't hurt if one of those brains

WE
LOOK
FORPEOPLE BE"WE LOOK
FOR SERIOUS

CAUSE WE'RE SERIOUS ABOUT WHAT
WE CAN DO FOR THEM".
- BRIAN CLARK

contents and full reconstruction
services. New franchisees don't necessarily need experience within the
industry, but they must have a drive
and a desire to learn. "A guy can build
a steady-Eddie restoration company,
and we have some of those, but we're
really excited to meet those that
52

franchising-today.com

WINTER 2017

pieces. "Half of making a successful
business person is keeping them focused," he explains. "We're good at
getting people focused on what they
are supposed to do today, this week
and this month. That kind of management equates to a good company."
STOP provides 20 days of training

STOP wants to be involved in helping
franchisees grow their businesses.


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
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Franchising Today - Winter 2017 - Cover3
Franchising Today - Winter 2017 - Cover4
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