Franchising Today - Winter 2017 - 53

SERVICE TEAM OF PROFESSIONALS

is in an objective position. The business owners are in
the emotional heat of the battle. They often see things
through this emotional filter. We don't."
Clark asserts that the average restoration business
follows the man-and-a-truck model (and maybe a helper or two). This method might max out at $200,000
to $400,000 in annual sales. "That's not the result of a
sound system," he adds. "We're proud of our averages
[disclosed in STOP's Item 19 of its FDD] so we look for
serious people because we're serious about what we can
do for them."

AffordAbility

And

Growth

"We're not focused on the initial sale; we are focused on
building the franchisee" Clark says. "Many brands require a huge equipment purchase up front but STOP isn't
in the 'stuff' business. STOP is in the franchisee-building
business. Management systems and goal orientation play
a huge part in creating our franchisees' success."
A great feature about STOP right now is that it has incredible opportunity and available territories. With 33
locations in 22 states, there is plenty of room for the next
entrepreneur that finds a fit with STOP.
Though small in quantity, STOP is on equal footing
when it comes to success stories. The company's young-

est franchisee is barely 25 years old and is on track for $4
million in sales this year. "I could bore you with endless
stories like this, and all of our stories started simple ...
and grew big," Clark wittingly points out while incorporating one of STOP's marketing slogans.
The affordability of a STOP franchise puts a STOP
owner on a good foundation for growth. The initial
investment typically ranges between $80,000 and
$100,000 and the royalty fee starts at 9 percent, then
drops to 7 percent once the franchisee hits $500,000 in
sales. After 12 years, it falls to 5 percent. "I don't think
there's a lower investment available nor a lower royalty," Clark says.

StoP PoiSed

to

Go

STOP's goal of adding new franchisees never overshadows the goal of growing its active franchisees. "Our franchisees are the most important thing around here," Clark
says. "Their training, development and their daily phone
calls trump all - everything, every day."

WINTER 2017

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53


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Table of Contents for the Digital Edition of Franchising Today - Winter 2017

Contents
Franchising Today - Winter 2017 - Cover1
Franchising Today - Winter 2017 - Cover2
Franchising Today - Winter 2017 - 1
Franchising Today - Winter 2017 - Contents
Franchising Today - Winter 2017 - 3
Franchising Today - Winter 2017 - 4
Franchising Today - Winter 2017 - 5
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